Release Date: 2020-07-21
video apple A climate change promise from Apple Advert 2020 • Apple is carbon neutral. But that’s not enough.

We reached that goal in April 2020, and we’re certainly proud that our facilities, corporate emissions and corporate travel don’t contribute carbon to the planet. We use 100 per cent renewable electricity, and we’ve invested in the restoration of forests, wetlands and grasslands to remove carbon naturally.

However, all of this is just a starting point. We have an entirely different goal in mind. It’s an audacious plan. By 2030 our whole carbon footprint — from manufacturing to transportation to end-of-life material recovery — will be non-existent. All of Apple will be 100 per cent carbon neutral. To do that, we’ll be using renewable energy and recycled materials throughout our supply chain. We’ll be restoring natural ecosystems around the world. And we’ll reuse as much as we can.

While designing the world’s most innovative products, we’re also designing a sustainable manufacturing process.

To really get to carbon zero while making products people all over the world love — a lot of people might say that’s impossible. We say it won’t be. Keep an eye on us and see. - Apple advertsiment spot 2020


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