Release Date: 2020-07-15
video Rolls-Royce When Rolls-Royce Cullinan Black Badge met LA’s car subculture: Part 1 Advert 2020 • Rolls-Royce’s Black Badge motor cars respond to a subset of clients who connect with the marque with wilfully disruptive intentions. They seek to subvert expected codes of luxury and create highly Bespoke and unapologetic symbols of their lifestyles. Cullinan Black Badge was created for this group of men and women, many of whom have come to describe the Black Badge aesthetic and philosophy as an automotive subculture in its own right: one defined by uncompromised luxury, unrelenting power and darkness.

To celebrate the arrival of this transformative motor car, the marque took Cullinan Black Badge to Greater Los Angeles, California, to greet fellow automotive subcultures. Shot prior to the COVID-19 pandemic under the cover of darkness, this episode features the lowrider community of Long Beach.

Images of this remarkable gathering were captured by automotive culture photographer, Mark Riccioni, and presented as an exhibition titled ‘King of the Night’, which was displayed at Rolls-Royce Motor Cars Beverly Hills.
- Rolls-Royce advertsiment spot 2020


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