video adidas GMR - Play Connected Advert 2020 • adidas GMR is a brand-new innovation created by adidas, EA SPORTS FIFA Mobile and Jacquard™ by Google.
adidas GMR enables players to impact their game through real-world play via the Jacquard Tag, with players able to complete challenges on the street or pitch to improve their Team OVR, unlock in-game rewards and compete in global leaderboards.
The more they play in the real world, the better their EA SPORTS FIFA Mobile Ultimate Team™ becomes. Powered by the Jacquard Tag’s advanced machine learning algorithms, players can use real-world football activity to earn rewards and improve their Ultimate Team™ in EA SPORTS FIFA Mobile through a series of specially created challenges. The Jacquard Tag understands what players do on the pitch and powers their team in FIFA Mobile. - Adidas advertsiment spot 2020
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