00:02 our movements that have etched
00:04 themselves into periods of history today
00:07 e're going to examine an emerging trend
00:09 one that is really booming low prices
00:14 and pricing elevated to an art form
00:17 here we are in Lidl the birthplace of
00:20 low price ISM and the source of
00:22 inspiration for the movement the column
00:25 of three liter bottles of olive oil is
00:27 one of the main architectural elements
00:30 just look at the symmetry topped off by
00:33 the Capitol with its characteristic
00:35 orangeplaque on one of its main
00:38 attributes is that it creates doubts and
00:41 uncertainty this gentleman is trying to
00:43 decide between alpine milk chocolate and
00:46 the almond variation but in the end he
00:49 buys but because he's a true low prices
00:52 and parties three for two two for the
00:55 price of one these are very common
00:57 techniques but having the lowest price
01:00 is the quintessential essence of low
01:03 prices one of its most intriguing
01:06 aspects is how its transmitted from
01:09 individuals to larger groups Wow amazing
01:18 it's customary to see scholars all
01:21 around the world regularly going through
01:23 literature about low prices I mean it's
01:27 terrible to do can I think and I want to
01:28 think we didn't go supply Casablanca
01:31 here we have two masterpieces Saturn
01:35 devouring his son and one devouring
01:38 Spanish cured ham there are some obvious
01:41 similarities but the ham tastes better
01:44 that's why it's my favorite it also
01:47 stimulates creativity this authoress has
01:51 created three recipes and her son the
01:53 tyrell crossing inspirational finding
01:58 turkey breasts in the frigid provokes a
02:00 very happy shivering
02:02 and now it even forms part of 21st
02:06 century Co that said one of the most
02:15 emblematic expressions is the still life
02:18 called fresh produce something everyone
02:21 can appreciate there you have it low
02:31 price ISM is Lidl
02:35 [Music] - Lidl advertsiment spot 2020
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