video nike Circularity: Guiding the Future of Design — Green Chemistry Advert 2019 • Renee Hackenmiller-Paradis, Chemistry Center of Excellence Director, discusses Green Chemistry, one of the key principles of circular design and part of a new project from Nike called Circularity: Guiding the Future of Design.
00:00 Chemistry isn't just beakers and science experiments. 00:03 When you're looking to enhance a product's performance or an aesthetic or you want to 00:07 get a certain attribute for a new idea that you have, chemistry allows you to make those 00:13 ideas come to life. 00:14 So we all work with designers and innovation teams to help them determine which of their 00:21 choices would be more sustainable from a chemistry perspective. 00:24 Several dozen different chemistries go in to making the materials for a jacket. 00:30 Several hundred different types of chemistries go in to making a shoe because of all the 00:35 different materials. 00:36 So we can come with alternatives that might help them achieve the same aesthetic or feature 00:42 that they want but using either different chemistry or less chemistry. 00:48 Using the information and the data of chemistry helps us make informed decisions. 00:54 If you don't know how your material is made, you don't know how it can be re-used. 01:01 So by understanding the chemistry that's in our materials and our products, that increases 01:06 the opportunities so that the products we're creating can be part of a circular economy. - Nike advertsiment spot 2019
Notes for Nike Circularity: Guiding the Future of Design — Green Chemistry
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