Release Date: 2019-10-24
video GORE-TEX Jennifer Bin - URBAN PHOTOGRAPHY Advert 2019 • Windy conditions could ruin the shoot. One chance to get the shot, means you need to be ready for anything. High rise city photography is entirely reliant on the perfect moment, the perfect light, the perfect placement. Often there is only one chance to get the shot. There is little room for error and even less for equipment that can’t get the job done. Shooting atop one of the highest buildings in South Korea, there is only one chance to get that perfect early sunrise. A minute late and shot will be overexposed, too much movement and the shot will be blurred and useless. The opportunity is there, the only problem… The wind. At this height the gusts are unrelenting. Not only does it risk moving the camera it also chills to the bone. The photographer's hands can become so cold that it is almost impossible to operate the delicate camera controls… disaster.

Windy conditions could ruin the shoot. One chance to get the shot, means you need to be ready for anything. High rise city photography is entirely reliant on the perfect moment, the perfect light, the perfect placement. Often there is only one chance to get the shot. There is little room for error and even less for equipment that can’t get the job done. Shooting atop one of the highest buildings in South Korea, there is only one chance to get that perfect early sunrise. A minute late and shot will be overexposed, too much movement and the shot will be blurred and useless. The opportunity is there, the only problem… The wind. At this height the gusts are unrelenting. Not only does it risk moving the camera it also chills to the bone. The photographer's hands can become so cold that it is almost impossible to operate the delicate camera controls… disaster. - GORE-TEX advertsiment spot 2019


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