Video Nike Nike | Bridging Communities Through Sport: GumboFit advert
Release Date: 2019-10-01
video nike Nike | Bridging Communities Through Sport: GumboFit Advert 2019 • Run for what you believe in. Meet GumboFit, the Chicago run club
that’s creating an open community for runners of all colors, shapes and sizes to close the gaps in.
00:00 when you see a bunch of black folks
00:01 running or really doing anything
00:03 together it is it is a scene I want them
00:04 to see like wow there are people of
00:06 color and are out here and running and
00:09 supporting each other well one thing
00:16 that I think is heightened especially in
00:17 a city like Chicago is just the the deep
00:20 history of oppression of segregation the
00:24 south side of Chicago gets a lot of
00:25 inaccurate attention there are a lot of
00:28 gaps in representation and that's really
00:29 what anchors gumbo fit before authentic
00:32 about what these communities represent
00:35 then you have to shine a light on all of
00:37 the beautiful things as well as the
00:39 negative things beauty grit and strength
00:44 are all a natural part of the black
00:46 experience and those things come out
00:48 when you see people push themselves to
00:50 just run that extra mile the commitment
00:53 that's necessary to train for a race the
00:56 commitment to be a part of a run Club
00:58 the commitment to show up that to me is
01:01 something that I really love to example
01:03 five all we're trying to do is to create
01:04 a community that allows those narratives
01:08 it's important for the black community
01:11 to show their authentic self you know in
01:13 public spaces so when you're doing it
01:15within a community you feel more
01:17 confident because you have people around
01:19 you who understand you who aren't
01:20 judging you
01:21 anytime anybody kind of has the
01:23 opportunity to shine their light as
01:25 bright as they can everybody's gonna
01:27 feel that glow sport has a power to
01:29 change community
01:32 you - Nike advertsiment spot 2019
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Release Date: 2019-10-01