video nike Nike | Bridging Communities Through Sport: GumboFit Advert 2019 • Run for what you believe in. Meet GumboFit, the Chicago run club that’s creating an open community for runners of all colors, shapes and sizes to close the gaps in.
00:00 when you see a bunch of black folks 00:01 running or really doing anything 00:03 together it is it is a scene I want them 00:04 to see like wow there are people of 00:06 color and are out here and running and 00:09 supporting each other well one thing 00:16 that I think is heightened especially in 00:17 a city like Chicago is just the the deep 00:20 history of oppression of segregation the 00:24 south side of Chicago gets a lot of 00:25 inaccurate attention there are a lot of 00:28 gaps in representation and that's really 00:29 what anchors gumbo fit before authentic 00:32 about what these communities represent 00:35 then you have to shine a light on all of 00:37 the beautiful things as well as the 00:39 negative things beauty grit and strength 00:44 are all a natural part of the black 00:46 experience and those things come out 00:48 when you see people push themselves to 00:50 just run that extra mile the commitment 00:53 that's necessary to train for a race the 00:56 commitment to be a part of a run Club 00:58 the commitment to show up that to me is 01:01 something that I really love to example 01:03 five all we're trying to do is to create 01:04 a community that allows those narratives 01:08 it's important for the black community 01:11 to show their authentic self you know in 01:13 public spaces so when you're doing it 01:15within a community you feel more 01:17 confident because you have people around 01:19 you who understand you who aren't 01:20 judging you 01:21 anytime anybody kind of has the 01:23 opportunity to shine their light as 01:25 bright as they can everybody's gonna 01:27 feel that glow sport has a power to 01:29 change community 01:32 you - Nike advertsiment spot 2019
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