video Panasonic LUMIX S1R | Through the Eyes of the Professionals - Jonas Borg Advert 2019 • Watch as LUMIX ambassador Jonas Borg travels to Kiruna, northern Sweden, to put the LUMIX S1 and LUMIX S1R to the ultimate test as temperatures drop below -24 °C.
00:04 my name is jonas poori
00:06 and i have been a professional
00:07 photographer for more than 15 years and
00:10 a lumic's ambassador since 2010 I wanted
00:14 to test how the new lumix camera handled
00:17 one of the most extreme environments we
00:19 can find in sweden for this project i
00:22 went north of the Arctic Circle to the
00:25 city of Corona to challenge the cameras
00:27 in cold and dark conditions
00:30 my fellow lumix ambassador Robert who is
00:33 not only a great photographer but also a
00:36 professional ski and outdoor guide will
00:39 his knowledge we were able to find the
00:41 most spectacular and unique locations
00:45 [Music]
00:54 a great way of testing the outer focus
00:56 and the new animal recognition feature
00:58 was on the sled dogs
01:00 these dogs are true machines that can
01:03 travel distances of 200 kilometers a day
01:09 [Music]
01:11 it is not really difficult to get sharp
01:15 images when photographing from a
01:17 helicopter due to vibrations the
01:19 Deauville is was a great help to reduce
01:21 motion blur to further avoid unnecessary
01:25 wind vibrations when shooting from the
01:27 open door
01:28 I removed the lens hood
01:30 [Music]
01:39 the long and dark winters in Sweden is a
01:42 challenge for both me and my
01:43 photographic equipment but when the gear
01:46 is made to work in any given condition
01:48 it helps me to become a better
01:50 photographer I can fully focus on
01:53 getting the shot and I don't need to
01:55 compromise my creative freedom
01:57 [Music]
- Panasonic advertsiment spot 2019
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