Release Date: 2019-05-15
video Mulberry Introduces: The Keeley Advert 2019 • Introducing the Keeley – a bag family with a mischievous yet feminine edge that reflects the duality of women today.

With compact proportions, the Keeley family effortlessly toes the line between day and night. The Keeley and Mini Keeley hang from a buckled shoulder strap with a relaxed slouch, while the structured Keeley Satchel can be worn cross-body. All styles are accented with the Keystone Lock.

A new addition to Mulberry’s hardware roster, the Keystone Lock is inspired by British architecture and masonry. Elements of the lock are visible in the stonework of our flagship store in London and in the bevel of our logo. With a central twist-ring lock flanked by pyramidal
studs, a hanging metal chain connects the lock’s ring to the body of the bag but can also be detached and worn as a bracelet.

A rich colour palette includes Deep Amber, Nordic Blue and Crimson which appear as block colours or in contrasting combinations. In line with the seasonal concept of the Modern British Wardrobe, the embellishments are varied and versatile, from punkish rivets and eyelets to crystal and sequin recreations of the ready-to-wear prints.

The Keeley family, modern classics with a rebellious attitude.

Director: Oliver Hadlee Pearch
Models: Lucan Gillespie, Taja Feistner, Radhika Nair
Music: Come Down by Lord Tanamo - Mulberry advertsiment spot 2019


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