Last Adverts 2024 on TV
Tesco 'Walkies' F&F Summer 2024 Advert
G-Star RAW presents: Homegrown Denim Advert
LG Click to Optimism your feed Now Advert
Disney Moana 2 | Teaser Trailer Advert
PUMA HYROX Bordeaux: a PUMA story Advert
Intimissimi Pure Linen Collection Advert
schuh GETS YOU THERE Advert
Silk'n 7 TVC - EU (en) Advert
DSQUARED2 #D2BEACHWEAR SPRING-SUMMER 2024 Advert
Uber Moto feat. Ludmilla | Tropa do Atrasa Nunca Advert
Bentley x Goodwoof Advert
McVities National Dunking Championship Advert
Sony Pictures The Persian Version | Trailer Advert
ACUVUE Contact lenses | What is short-sightedness? Advert
ACUVUE Contact lenses | What is long-sightedness? Advert
Sky The Penguin | Official Teaser Advert
Silk'n SilkyAirFlex TVC Advert
Apple Fancy Dance — Official Trailer Advert
Silk'n LED FaceMask Advert
Apple Presumed Innocent — Official Teaser | Apple TV+ Advert
Apple Dark Matter — Official Trailer Advert
Carte d'Or Marketing at Cartier #WeAreCartier Advert
123.ie Up to 20% off June Handbrake Advert
Novartis The origins of hope Advert
Pavers Shoes Summer Sandal Selection featuring Loretta and Fly Flot Advert
Festool ACCESSORIES - Underframes and work benches Advert
Dunnes stores June BH Big Brands 2024 Advert
Riviera Travel New for 2025! Greece & the Adriatic Cruise aboard Celestyal Journey Advert
Sony Pictures 1 VI | Xperia 1 VI’s Audio evolution experience with MONONKVL Advert
Sudocrem Not Just for Babies - Acne (6s) Advert
Sudocrem Not Just for Babies - Cuts and Grazes (6s) Advert
Sudocrem Not Just for Babies - Eczema (6s) Advert
The UK TV advertising landscape has been rapidly shifting over the past few years, with a number of new, innovative and engaging campaigns taking up the airwaves. From products and services that are targeting a younger demographic, to campaigns that are making use of the latest technology, UK TV adverts are getting increasingly creative and entertaining.
One of the biggest changes to UK TV advertising has been the emergence of the internet-based adverts. These are often shorter, less expensive and more targeted than the traditional TV ads, which has allowed companies to reach a wider audience in a more cost-effective way. The most recent internet-based adverts on UK TV have been for the travel industry, with campaigns for Expedia, Booking.com and Virgin Holidays all taking up the airwaves.
New technology has also enabled companies to make use of more interactive elements in their ads, as well as a wider range of visuals. Samsung’s ‘Unbox Magic’ adverts, for example, use augmented reality to show a range of new products being opened up in front of the viewer, while other adverts are making use of animations and clever graphics to deliver their message.
The most recent adverts on UK TV have also been embracing the ‘storytelling’ trend, with campaigns like those from the BBC and Sky focusing on the characters and stories behind their respective brands.
Finally, the latest wave of UK TV ads have been focussing on being more socially conscious. From campaigns that are encouraging people to shop locally, to campaigns that are highlighting the importance of sustainability, companies are now increasingly using their adverts as a way of promoting positive change.
Overall, the most recent adverts on UK TV are showcasing the creativity and innovation that is currently driving the UK advertising industry. From internet-based adverts, to more interactive and socially conscious campaigns, UK TV adverts are getting increasingly sophisticated and engaging.