Release Date: 2019-04-13
video River Island THIS IS FAMILY | Occasionwear Advert 2019 • Dressed in their finest garms, our ‘picture perfect’ cast go through the drama and delight of taking a family portrait. Forget the final image, it’s about getting your people together. Watch the film and get to know the occasion looks you need photo evidence of…

Totally addicted to the 80s! It’s the trend we’re going dotty for; the power decade is back and bigger than ever. Making its grand entrance just as those events and invites are flooding in, this trend will make your outfit the talking point at everything you RSVP yes to. Taking over your occasionwear style, think bold prints, pops of colour and a monochrome base. Sassy, strong and bold, this trend is just like you!

This spring/summer, our style is in an 80s mood and so totally chic. Baby, do not be put in a corner; the prints are big, playful and scream ‘look at me’. Stay in the spotlight and party in polka dots or embrace a vintage-esque chain print in modern colourways. The colour palette is monochrome but do contrast it with flashes of neon and pops of pink. We only want colour if it’s electric!

Tailoring rules supreme and power shoulders have definitely been invited, so reach for a blazer and team it with matching shorts. Blouses are luxuriously silky, but toughened up with leather and it’s all in the accessories. Clutches are maximised and bumbags are back to cinch your suit, while earrings are big and bedazzled. Want to keep things simple? Yes, it’s still possible with this trend. Choose a classic cami dress and let your extras take centre stage. 101 parties? We’ve got the looks.

When it comes to menswear, it’s time to make sure that you’re the smartest in the room. Flex your finery in sharp suits with an edge. Keep to classic silhouettes and black and white building blocks. The staple black suit is dressed down with a casual tee and white belt to break it up, while pattern lovers can choose smart separates in the form of mono check trousers. Want to make the effort? Now’s not the time to be afraid of OTT printed shirts. Dad knew best! Dark tropics is the vibe, think stormy Hawaiian prints and moody florals. If colour is your thing, add subtle but statement pops with your accessories. Now party like it’s 1989.

The fun doesn’t stop there, make it a family affair! Before things get too wild, consider the kids. The womenswear polka dot moment has trickled down to girlswear, so you can make twice the impact and twin with your mini me. In true 80s style, puff sleeves and prom dresses are our scene-stealers, accessorised with prim headbands and it’s all about those big floral prints. She likes to sparkle and shine, so don’t leave out the sequin playsuits and iridescent bumbags. Forget stereotypes, this season girls and boys are looking pretty in pink. Get him looking sharp in a rose-tinted suit and printed shirt, but dress it down with his favourite sneakers. After all, he’s going to be dancing all night! If you’re putting him in a sharp shirt, it’s a smart move to get him in some monochrome checked trousers. Check mate!

So what’s on the agenda? If you’re off to win big at the races, we’re loving fancy dresses in loud prints and dressed-down suits. Crashing a wedding? You’ll want to rock up in a two-piece or your sharpest suit. Family reunion-turned-garden party? Anything polka dot or checked will see you through from barbeque to Bellini’s. Whatever the occasion, we have the big impact looks that are versatile for a multitude of invites. You and your posse will be looking picture perfect, so embrace the drama and delight of big events and get dressed in your finest garms.

- River Island advertsiment spot 2019


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