video River Island Joined Forces | Modern Utility for SS19 Advert 2019 • Who are you? We ask this question in our latest feature that doubles up on style and self-expression. The reveal-all feature introduces our new womenswear trend, Utility with the help of Dark Pop duo, Sofia and Anna Bloom AKA The Bloom Twins.
If those khaki clad All Saints taught us anything, it’s Never Ever say goodbye to a beloved look; we don’t intend to. Military and workwear inspired trends were spotted all over SS19’s catwalks and we’re buzzing to embrace the comeback. Tough, chic and a little bit badass, it’s the uniform we’re wearing to take on the world!
The Utility trend is inspired by practical uniforms, think military fatigues and action-ready, safari gear. Your essential kit is all about easy pieces you can wear endlessly. We’re feeling easy matching sets, one-and-done boiler suits and timeless safari shirts. In the name of practi-cool styling, block colour separates with tab pockets and D-ring belts are everything. We’re not strict about sticking to khaki, chocolate brown and marigold give the traditional palette a spring update.
If you’re struggling with a fear of commitment, try incorporating one key piece into your wardrobe. For us, it’s all about the cargo pant, because who doesn’t want a little Lara Croft energy? A SS19 catwalk hit and with so much day-to-play appeal, we can’t get enough of them. Don’t know your cargos from your capris? These distinctive trousers have a military-meets-safari vibe and traditionally with functional side pockets.
This season, high-waist fits and luxury silky fabrics give the off-duty style a chic update. Our favourite way to wear comes in camouflage print. Make an easy statement and dress them up with a crisp white shirt and heels or go casual with a vest and trainers. It’s not all 90s girl band realness. Animal prints add the glam safari element to the trend and leopard spots in an unexpected khaki palette are a new way to wear the perennial print.
00:00 I think when I'm being me real me 00:01 without trying to like compress anybody 00:04 that's when I'm being unique and I think 00:05 we're all unique when we're being 00:07 ourselves what we're comfortable in our 00:09 own skin I like to break my own rules 00:11 every day when I put on something if I 00:13 wear something like today I'm not gonna 00:17 do it tomorrow 00:18 [Music] 00:21 every time people need us they feel like 00:23 we're the same person 00:24 but I feel it's important for them to 00:26 know that we're still different so I 00:27 like black and white maybe mix up with 00:30 some other colors I like shaping for I'm 00:33 so like it being abstract the way we 00:35 come up with ideas and solutions and 00:38 stuff is very different Sofia just comes 00:41 up with very random ones and then I go 00:44 with one strategy that follows another 00:46 one you want someone to give you credit 00:48 for you being you you know what I mean 00:50 rather than being v-twins part of 00:52 vigilance I like being a tween 00:55 [Music]
Notes for River Island Joined Forces | Modern Utility for SS19
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