Release Date: 2018-12-04
video lululemon Why We Made This: Pinnacle Warmth Jacket Advert 2018 • You no longer need to make the choice between warm, or dry. Introducing the Pinnacle Warmth Jacket—a staple in our heavy weather down jacket collection. Featuring the warmth of down in a waterproof, breathable, seam-sealed shell.

00:00 the pinnacle warmth jacket it's the
00:03 waterproof down jacket made for how we
00:05 all live now but how'd we get here time
00:08 for a reward
00:09 we humans have always sought out
00:12 protection from the weather we're
00:14 talking fur pelts heavyweight wool and
00:16 then the down jacket a lightweight way
00:18 to stay warm but useless when wet and as
00:21 good as we humans are at predicting the
00:23 weather we can't control it
00:25 so we got to work rethinking down
00:27 raising the standards for modern times
00:30 enter the pinnacle warmth jacket
00:32 featuring seam-sealed windproof and
00:35 waterproof glide fabric because well
00:37 without it you're making the choice
00:39 between warm or dry then we took on
00:42 areas where a traditional down jacket
00:44 falls short giving it comfortable and
00:46 secure cuffs and collar so heat stays
00:48 where you want the heavy weather down
00:51 collection featuring the pinnacle warmth
00:53 jacket down that stays dry all on its
00:56 own let's down for whatever

- lululemon advertsiment spot 2018

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