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Apple MacBook Air — Lightness advert UK 2018

Release Date: 2018-10-30
video Apple MacBook Air — Lightness Advert 2018 • Take a peek at the new MacBook Air. It’s even thinner and lighter, with a brilliant Retina display, Touch ID, a powerful eighth-generation Intel Core i5 processor, the latest-generation butterfly keyboard and the Apple T2 Security Chip. And with an enclosure made from 100 per cent recycled aluminium, it’s the greenest Mac ever.

00:02 when MacBook Air was introduced it
00:04 defined what an ultra-thin ultralight
00:06 notebook could be with the new MacBook
00:09 Air we're bringing many of our most
00:11 advanced technologies to this iconic
00:13 design the powerful new features in Mac
00:17 OS Mojave come to life on the incredibly
00:20 vivid and precise Retina display it
00:24 contains over 4 million pixels which
00:26 provide remarkable clarity high contrast
00:29 and brilliant color
00:32 the eighth generation dual-core
00:34 processor is powerful and efficient
00:36 while helping to achieve all-day battery
00:38 life the Apple t2 security chip delivers
00:44 advanced security and hay theory to
00:47 MacBook Air along with the touch ID
00:51 sensor it enables Apple pay and allows
00:53 you to unlock your Mac with just the
00:55 touch of a finger the latest generation
00:59 Butterfly keyboard is backlit and
01:01 provides more stability precision and
01:04 responsiveness and the much larger force
01:09 touch trackpad has built-in force
01:11 sensors that allow you to click anywhere
01:13 and experience a finer level of control
01:18 - LED speakers deliver significantly
01:21 more volume and bass for a fuller sound
01:23 and wide dynamic range Thunderbolt 3
01:29 integrates USBC into the most powerful
01:32 and versatile port ever and for the
01:36 first time the unibody enclosure is made
01:38 from 100% recycled aluminum to
01:41 accomplish this we invented a new custom
01:44 alloy it's designed to use fine shavings
01:47 of recaptured aluminum that
01:48 re-engineered down to the atomic level
01:51 this new alloy is as beautiful and
01:53 robust as any we've used before
01:56 and it makes MacBook Air the greenest
01:59 Mac ever with powerful new technologies
02:03 and an all-new design and three
02:05 beautiful finishes the new MacBook Air
02:07 not only reimagines but our most loved
02:10 map can be but also how it can be made
02:13 [Music]
02:15 you
02:24 you




- Apple advertsiment spot 2018

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