Turbotax's advertisement highlights how their product can help simplify the tax process
The "Come to TurboTax" campaign includes seven ads that highlight the ease of use of TurboTax tax preparation software. So easy, you don't even have to pay taxes. The comprehensive campaign, created in partnership with Wieden+Kennedy, will span broadcast, digital and audio, and will also include digital partnerships with Roku, Twitch, Spotify and BuzzFeed, as well as a Netflix commercial and a Super Bowl spot.
According to the company, TurboTax Free Edition can help taxpayers with tax situations including W-2 income, limited interest and dividend income, taxpayers who elect the standard deduction, and taxpayers claiming the income tax credit and child tax credit and reporting students interest on the loan.
The commercial has been praised for its creative and humorous elements
The whimsical background music and dreamy atmosphere give the film a childlike Wes Anderson vibe. We encounter an idyllic tax-free world with some of the meandering people who have been in it since Covid stopped "grinding": weird art projects, isolated outdoor explorations, unlikely and awkward romances.
Jeanine Poggi oversees Ad Age's technical and media coverage, as well as the publication's new editorial product strategy. She also hosts Ad Age's Remotely video series and directs Super Bowl coverage. Jeanine joined Ad Age in 2012 as a television reporter after stints in retail and media for WWD, Forbes and TheStreet.
Turbotax's advertisement "not taxes moment of the week: eagles victory" has been a massive hit on youtube
Check out TurboTax's 30-second TV ad, not the tax moment of the week: Victory for the Eagles, from the tax filing services industry. Follow this page to learn more about songs, characters and celebrities
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- advertisement spot 2023