Travis Mathew Commercial Behind the Collection feat. Ryan Ellis - 2024 Spot

VIDEO Travis Mathew Behind the Collection feat. Ryan Ellis - 2024 TV commercial 2024 • Behind the Collection feat. Ryan Ellis - 2024 TravisMathew Anniversary We caught up with our CEO, Ryan Ellis, to talk through what makes this year’s limited-edition Anniversary Event products, crafted in collaboration with TravisMathew Japan & Korea, so special. 0:01 [Music] 0:04 the theme around our anniversary 0:05 collection this year is international 0:07 with product envisioned and designed in 0:09 Japan and Korea we knew Travis Matthew 0:12 in Japan would look different and we 0:13 wanted the product to be as authentic as 0:15 possible but what's really interesting 0:17 in the US this would be very dressy in 0:19 Japan it's actually considered a casual 0:20 collection all things we would really 0:22 dress up here in the US they wear in a 0:24 very casual manner the Korea Line's 0:26 actually more luxury and more golf in 0:29 Korea golf is a luxury sport and a golf 0:31 outfit is a luxury outfit they build 0:33 product with much smaller runs unique 0:35 Fabrications and details and create 0:37 celebrated moments that they share with 0:39 their customers they also have created 0:41 elevated branding that feels more 0:43 premium Travis Matthews become an 0:45 international brand and Japan and Korea 0:47 highlight two International markets that 0:49 have grown incredibly it's really 0:51 exciting to bring this to the US 0:52 customer I think they're going to love 0:54 their take on our product 0:56 [Music]

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