Tiffany & Co Commercial The Guide to Diamonds: The 4Cs spot commercial 2024

VIDEO Tiffany & Co The Guide to Diamonds: The 4Cs TV commercial 2020 • Discover everything you need to know about the 4Cs—cut, clarity, color and carat weight—from the diamond experts and leaders in diamond traceability. #TiffanyDiamonds #TiffanySustainability #4Cs 00:00 Tiffany & Co, The Guide to Diamonds. 00:03 Everything you need to know about the 4Cs. 00:06 The 4Cs: cut, color, clarity and carat weight 00:11 are the standards that measure the rarity and quality of a diamond. 00:15 Cut is the most important of the 4Cs. 00:18 It's all about how a diamond's facets or surfaces 00:21 interact with light. 00:23 When it comes to cut 00:24 there are three things to keep in mind. 00:26 One, precision of cut, the dimension and angles of a diamond. 00:31 Two, symmetry, 00:33 the alignment and intersection of facets. 00:37 Three, polish, the outside finish of the diamond. 00:41 More than anything else, 00:42 these factors affect how light travels in the diamond. 00:45 If a diamond is cut poorly, it will appear dull. 00:49 If a diamond is cut well, it will reflect and refract light 00:52 for maximum brightness and sparkle. 00:56 Cut is the only one of the 4Cs determined by human hands, 01:00 so expert craftsmanship is essential. 01:03 At Tiffany, the world's most talented artisans, 01:06 cut diamonds to the highest standards. 01:10 This precision makes Tiffany engagement rings 01:12 the most beautiful of all. 01:16 Let's talk about color and diamonds. 01:19 In nature, most white diamonds have a natural slight tint of yellow. 01:26 Diamonds with a low color grade can appear a bit yellow 01:29 instead of the desired brilliant white. 01:32 The closer to colorless a diamond is, the rarer and more valuable it is. 01:38 Diamonds are given a color grade from D, colorless, to Z, light yellow. 01:44 At Tiffany, 01:45 we only accept engagement diamonds from D to I in the colorless 01:50 and near colorless range on the diamond color scale. 01:54 Clarity is an assessment of the imperfections in a diamond. 01:58 A diamond with a low clarity grade has multiple inclusions or blemishes 02:02 which interrupts the refraction and return of light 02:05 and directly affects sparkle. 02:08 That's why Tiffany rejects any diamond with noticeable imperfections 02:11 to the unaided eye 02:13 and only accepts the best engagement diamonds. 02:17 Carat is the weight of a diamond, not the size. 02:22 One carat equals 0.20 grams. 02:25 By itself, carat weight does not determine a diamond's value. 02:30 Two diamonds of the same carat weight can appear to vary in size 02:34 if one is cut deeper than the other. 02:37 They can also vary in quality due to clarity, color and cut. 02:41 That's why Tiffany diamonds from the smallest 02:44 to the largest stone are always cut to maximize beauty.- advertisement spot 2020