Release Date: 2020-01-14

About Swarovski Responsibility from Mine to Market ad

VIDEO Swarovski Responsibility from Mine to Market TV commercial 2020 • Genuine gemstones are a natural treasure, and we are privileged to craft their brilliance and sparkle. But with 75% of gemstones coming from small-scale mines, consistently ensuring the highest levels of responsibility is complex work. Swarovski products should positively contribute to people and planet. That’s why we are working with our stakeholders to establish a fully transparent, responsible supply chain for every Swarovski Genuine Gemstone; one that most benefits the communities unearthing these shining natural wonders.

00:00 a tiny dot of light in the middle of
00:03 nowhere precious like a gemstone earth
00:07 the place we call home
00:10 [Music]
00:12 over millions of years deep beneath the
00:15 surface nature shaped tiny miracles the
00:19 essence of purity and beauty here in the
00:24 heart of Northwest Brazil topaz is being
00:27 recovered by the gutting pentose as part
00:29 of their day-to-day work it is an
00:32 additional source of income for them
00:33 without needing to break any fresher
00:35 earth and the raw unique foundation for
00:38 the stunning Swarovski genuine topaz we
00:43 are proud to work with the local
00:45 community as we believe that all
00:47 Swarovski products should contribute to
00:49 a better world we are also investing in
00:52 a food program and actively support
00:54 nonprofit organizations in restoring the
00:56 Brazilian forests
01:01 [Music ]
01:03 here in the stunning landscape of
01:05 Tanzania rubies have been collected for
01:08 more than a hundred years it is the
01:11 realm of the Masai who earn their
01:13 livelihoods trading high quality
01:15 gemstones and thus set the stage for one
01:18 of our finest products the dazzling
01:21 Swarovski genuine ruby we are very proud
01:25 to work hand in hand with the local
01:27 communities by building local capacity
01:30 x' we are constantly striving to secure
01:33 sustainable prosperity now and for the
01:37 future
01:38 [Music] -

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