Sony Pictures Commercial 360RA: A New Music Experience spot commercial 2024

VIDEO Sony 360RA: A New Music Experience TV commercial 2020 • See artists experience their music in 360RA, exactly how they, the artists intended. Vocal, guitar, bass, piano, even the emotions of a live audience, are all mapped in a 360 spherical space. Spatial sound fields are all around you by creating multiple virtual speakers. Music has never been so real and so immersive. 00:00 Wow Wow yay I'm really impressed 00:05 [Music] 00:09 [Applause] 00:12 [Music] 00:17 [Applause] 00:20 it's like you can see the band in front 00:23 of you no honestly my first impression 00:26 was that I thought that the speakers 00:28 were still playing on the road you're 00:30 trying to bring the emotion and the 00:32 voice to the forefront that's what I'm 00:34 always thinking about being able to 00:36 evolve the way that the listener gets so 00:38 immersed is a really powerful thing 00:40 especially behind I can really hear it 00:43 behind me as well as in front of me it's 00:45 pretty cool like working in a way where 00:51 you want to set up a mood that feels 00:54 like a space like for instance you're in 00:56 a club at a party or you're outdoors or 00:59 whatever and I think this could actually 01:00 be helpful for that you could forget 01:03 that you have headphones on it comes 01:05 from right here and then it comes from 01:06 right here and then the vacuum load this 01:08 comes from here music jumping at you 01:10 from different places in the room it 01:13 just makes the music come alive and all 01:15 another way 01:18 [Music]- advertisement spot 2020