SK-II Commercial Coming soon - "Timelines” with Katie Couric x SK-II #ChangeDestiny spot commercial 2024

VIDEO SK-II Coming soon - "Timelines” with Katie Couric x SK-II #ChangeDestiny TV commercial 2019 • In the latest Change Destiny campaign, SK-II and Katie Couric want to inspire women around the world to draw their own timelines - instead of living a life according to expectations. ”Timelines” is a new series that profiles four women from around the world showing how each experiences expectations and marriage pressure, and the role it plays on their personal timelines. Coming soon. 00:00 [Music] 00:20 I think no surprising thing I've learned 00:22 working on this project is there's a 00:24 whole new generation of women who are 00:26 redefining their timelines whether 00:29 they're in New York 00:30 Seoul Tokyo or Shanghai they're 00:33 challenging social norms and say we want 00:36 to do things our way and I think there's 00:40 a bit of a generational conflict in 00:42 terms of how they want to see their 00:43 lives unfold versus the expectations of 00:47 others who have come before them 00:49 [Music] 00:52 coming to terms with this talking about 00:55 these slightly emotional topics in a 00:57 moving part I hope this series will 01:02 encourage these conversations especially 01:04 when our paths may differ and our 01:07 timelines may diverge 01:11 [Music] - advertisement spot 2019