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Secret No Sweat Here #RaiseItUp Commercial Ad 2023

Secret Commercial No Sweat Here #RaiseItUp spot

VIDEO Secret No Sweat Here #RaiseItUp TV commercial 2020 • COVID-19 threatens to be the biggest setback to gender equality in a decade. Women are the coaches, players, trainers and fans in everyday life, and they have been shouldering the weight of the 2020 pandemic.

Secret is committed to taking immediate action. As part of our pledge to donate an additional $1 million in support of equality programs, we are partnering with YWCA USA to establish a “Secret Missions” fund that will provide direct assistance to women. These “Secret Missions” will focus on childcare, career development and other key areas that make a difference in the lives of women and their families.

Secret invites you to join us in helping to #RaiseItUp for women by:
• Sharing a woman who you #RaiseItUp for on social media and tagging @SecretDeodorant
• Making a contribution to YWCA USA at

Developed internally by P&G’s in-house creative team, Secret also debuted this television commercial as part of #RaiseItUp during the WNBA finals on Sunday, Oct. 4. The :60 second spot features the work of two dynamic, creative Black women: an original poem by poet, author and activist, Jasmine Mans, and it was directed by Chassidy Jade. Cameos include some of the WNBA’s biggest stars, including newly minted Most Valuable Player (MVP) A’Ja Wilson and WNBA “Wubble Moms” Phoenix Mercury’s Bria Hartley and Candice Dupree of the Indiana Fever. - advertsiment spot 2020

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Release Date: 2020-10-06
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