Is your home truly clean if your data isn't safe? In the newly released campaign for the Samsung Bespoke AI Jet Bot Steam Ultra, Samsung asks a pivotal question for the modern era: "Seen or Secured?" This campaign introduces a flagship robot vacuum that doesn't just navigate your home with elite precision—it protects your privacy with the same intensity it uses to scrub your floors.
As smart homes become more integrated, the presence of cameras on floor-level devices has raised valid privacy concerns. Samsung addresses this head-on by highlighting the Jet Bot Steam Ultra’s Diamond-level security certification, the highest possible rating from UL Solutions. This video is essential viewing for anyone looking to upgrade their home maintenance while ensuring their domestic life remains private and unhackable.
🌟 Section 1: What is the video about?
The video serves as both a product reveal and a security manifesto. It showcases the "Ultra" capabilities of Samsung's latest robotic cleaner, which utilizes a Qualcomm Dragonwing AI chipset to distinguish between humans, pets, and even transparent liquid spills.
Key highlights include:
100°C Steam Sanitization: A demonstration of how the robot uses high-temperature steam to disinfect its own mop pads.
AI Object Recognition: The "Seen" aspect, where the robot identifies complex obstacles like thin cables and rugs to avoid getting stuck.
Knox Matrix & Knox Vault: The "Secured" aspect, illustrating how sensitive data (like floor maps and camera feeds) is stored on an isolated hardware chip.
Easy Pass Wheel System: High-energy clips showing the robot climbing over thresholds up to 4.5cm high.
🎯 Section 2: Main Message or Purpose
The objective of the "Seen or Secured?" campaign is to inspire confidence in AI-driven appliances. Samsung’s purpose is to prove that high-end surveillance and cleaning features do not have to come at the cost of personal privacy. By providing a "Diamond" rated security ecosystem through Samsung Knox, the video provides the viewer with the ultimate value: peace of mind. It shifts the conversation from what the robot sees to how that vision is secured.
📊 Section 3: Key Video Data
| Element | Detail |
| Video Title | Bespoke AI Jet Bot Steam Ultra: Seen or Secured? |
| Author / Channel | Samsung |
| Publication Date | February 2026 |
| Duration | 0:45 |
| Category | Science & Technology |
| SEO Keywords | Bespoke AI Jet Bot Steam Ultra, Samsung Knox Security, Diamond IoT Rating |
🎁 Section 4: Reasons to Watch
Cutting-Edge Hygiene: It’s the first major robot vacuum to utilize 100°C steam for mop sanitization, setting a new standard for household health.
Privacy First: Learn why this is the third Samsung appliance to earn the UL Solutions Diamond rating, effectively making it one of the most secure IoT devices on the market.
Superior Mobility: Watch the new "Easy Pass" wheels tackle obstacles that typically stop other robots, such as high door thresholds and thick carpets.
🔑 Suggested Keywords
Main Keyword: Samsung Bespoke AI Jet Bot Steam Ultra
Variations: Samsung robot vacuum 2026, Jet Bot Steam Ultra security features, AI liquid recognition vacuum.
Related: Samsung Knox Matrix, UL Solutions Diamond Rating, best robot mop and vacuum combo 2026.
✨ Conclusion
The Samsung Bespoke AI Jet Bot Steam Ultra is a powerful reminder that "Ultra" means more than just high suction—it means high protection. By balancing advanced AI vision with military-grade security, Samsung has created a home companion that is as smart as it is safe.