Salesforce Commercial A Typical Day with @Slackhq | Beast Industries (2026) Spot

The commercial "A Typical Day Requires @Slackhq to Run Beast Industries" was released by Salesforce on February 20, 2026. This 16-second spot provides a chaotic and high-energy glimpse into the daily operations of Beast Industries, the production powerhouse behind MrBeast.

The video emphasizes that because the team is constantly dealing with unpredictable variables—from live animals to massive physical stunts—a single, unified communication platform like Slack is essential to their success.

🌟 Visual Highlights & Narrative

The ad is narrated by a member of the MrBeast production team, speaking from the seat of a forklift equipped with a flamethrower [00:03]:

• The Chaos of Beast Industries: The speaker describes a "typical day" which includes plane tests and an elephant arriving the next day [00:01, 00:04].

• Real-Time Shifts: We see the interior of a massive warehouse studio being rearranged, with the speaker noting that "something's always changing" and the creative team is "always shipping" [00:06, 00:07].

• Slack Integration: Digital overlays show real-time Slack messages from Jimmy (MrBeast), such as "GET MORE PEANUTS!" (for the elephant) and "Find a puzzle maker" [00:05, 00:07].

• The "Lifesaver": The narrator concludes that the ability to reach everyone on one platform via an "instant blast on Slack" has been a literal lifesaver for the production [00:08, 00:10].

🎯 Main Message or Purpose

The primary objective of this video is to position Slack as the ultimate tool for managing high-velocity, unpredictable workflows. Salesforce provides value by showing that Slack isn't just for office workers—it's for "boots on the ground" teams who need to coordinate complex logistics in real-time. The purpose is to demonstrate that no matter how big or bizarre your project is, Slack can keep your team aligned.

📊 Key Video Data

🎁 Reasons to Watch

• Behind-the-Scenes Access: See the inner workings of the MrBeast production facilities, including a look inside their massive soundstages.

• Flamethrower Forklift: If you're looking for high-octane visuals, the opening and closing shots of the "MrBeast Lab" forklift in action are a must-see [00:00, 00:13].

• Efficiency in Action: Observe how real-time communication helps a large team pivot instantly when production needs change.

✨ Conclusion

The “Typical Day at Beast Industries” commercial is a perfect example of how modern enterprises use digital tools to manage physical-world chaos. By highlighting the extreme demands of the MrBeast brand, Salesforce makes a compelling case for Slack's agility and power.