Salesforce Commercial "I F@#%ing love Slack!" Spot

The commercial "I F@#%ing love Slack!" was released by Salesforce on February 20, 2026. This 16-second high-impact spot features a member of the MrBeast team explaining how Slack is the critical infrastructure that allows their global operations to function seamlessly.

As the MrBeast brand has expanded into a massive worldwide enterprise—ranging from philanthropic projects in Africa to extreme adventures in Antarctica—the video highlights that Slack is the tool that keeps the entire team connected, regardless of their physical location.

🌟 Narrative & Content

The video features a member of the MrBeast production crew speaking from a busy warehouse set [00:03]:

• Global Scale: He explains that the team is "never all in the same place at once," citing ongoing projects like building wells in Africa [00:05] and filming at the pyramids in Egypt [00:07].

• Extreme Environments: The narration mentions sending Jimmy (MrBeast) to Antarctica, showing a clip of the team in sub-zero conditions waving at a plane [00:09].

• The Key to Success: Over clips of the Slack interface being used for real-time communication (including a "Send hand warmers!" message from Jimmy), the speaker asserts that "Having Slack at our disposal is truly the key to the success" [00:10].

• The Final Verdict: The spot ends with a blunt and enthusiastic endorsement: "I f@#%ing love Slack!" [00:13].

🎯 Main Message or Purpose

The primary objective of this video is to showcase Slack as the essential collaboration platform for the world’s most ambitious and geographically dispersed teams. Salesforce provides value by demonstrating that if Slack can handle the chaotic, global, and high-stakes demands of a MrBeast production, it can handle the needs of any modern business. The purpose is to move beyond seeing Slack as just a "chat app" and reposition it as an indispensable "operating system" for work.

📊 Key Video Data

🎁 Reasons to Watch

• Inside Look: Get a glimpse of the scale and variety of MrBeast's global projects, from Saudi Arabia to Antarctica.

• Real-World Utility: See how a high-performance team uses Slack's interface to solve immediate problems in the field.

• Authentic Endorsement: The unscripted-feeling enthusiasm of the speaker makes for a refreshing and memorable testimonial.

✨ Conclusion

The “I F@#%ing love Slack!” spot is a powerful testament to how digital tools enable physical-world impact. By highlighting the extreme logistical challenges faced by the MrBeast team, Salesforce makes a compelling case for Slack's reliability and necessity.