Release Date: 2019-12-03

About Ram Trucks Aaron Watson | Dark Horse ad

VIDEO Ram Trucks Aaron Watson | Dark Horse TV commercial 2019 • Learn what fuels country music star Aaron Watson’s fire and keeps him staying true to himself.

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00:00 Winners don't always win
00:02 because they just always win. They are finally winning because they could endure all those losses.
00:09 ♫ Yeah, this one goes out to the dreamer.
00:12 There's something about the Dark Horse.
00:14 It has such ties to the Western world that it fits well for a cowboy like me,
00:20 to be called a Dark Horse.
00:22 It's that guy that's most unlikely of guys to win.
00:26 They never saw it coming. That was the Dark Horse.
00:29 We never want to count that guy out.
00:31 ♫ You can let 'em place their bets, let 'em laugh and drink their wine Let 'em eat their words when you're first to the finish line
00:35 I'm always thinking about my fans. Their worth, their weight in gold.
00:40 And I know this better than most artists.
00:43 Because I played for years and years with no fans.
00:46 My fans are everything
00:48 My fans and my family – those things push me to be the best that I can be.
00:52 I want my show to be that much better. I'm waking up early every morning,
00:58 and stand up late every night working on better songs.
01:01 I use those things to fuel my fire.
01:05 ♫ This one goes out to those underdogs who aren't afraid.
01:08 We live in a country where a guy like me who came from nothing
01:13 bought yards, bought a pawnshop guitar
01:16 and wrote the album that became the first independent album to chart number 1 in the history of country music.
01:23 But that's the American Dream. It's that we live in a country where if you're willing to work hard.
01:28 And get after it,
01:31 You can just almost defy gravity.
01:33 ♫ But it doesn't weigh me down
01:34 ♫ I got a chip on my shoulder
01:36 ♫ But it doesn't weigh me down
01:39 ♫ It whispers "Get back up" when I get knocked on the ground
01:42 A lot of people, they talk about being an outlaw, and being an outlaw is being independent
01:47 and staying true to yourself.
01:51 That’s a true outlaw.
01:53 ♫ Let your dark horse run -

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