Nintendo is expanding its reach to the youngest generation of fans with the launch of the My Mario collection. Released on February 19, 2026, the "My Mario – Launch Trailer" introduces a new line of toys, books, apparel, and digital experiences specifically designed for "young children and their parents" [00:03]. This collection aims to provide creative and engaging fun for families, all featuring the iconic characters of the Mushroom Kingdom.
From physical toys that stimulate the imagination to an interactive digital app, the My Mario collection is a comprehensive lifestyle brand for early childhood development. Whether you're a lifelong Nintendo fan looking to share your passion with your child or a parent seeking high-quality, engaging toys, the My Mario collection offers something for everyone.
🌟 Section 1: Physical Products & Activities
The My Mario collection includes a wide range of physical items designed to encourage creative play and bonding.
Key products and activities include:
Mario and Friends Wood Block Set: A collection of blocks designed to "stimulate the imagination" and allow children to build their own Mushroom Kingdom scenes [00:07].
Board Books: Engaging stories featuring Mario and friends that bring "story time" to life for the youngest readers [00:14].
Apparel and Toys: A variety of clothing and high-quality figures, including Mario plushies [00:18], Bowser [00:21], Peach [00:21], and Toad [00:21].
"It's Me Mario" Stop-Motion Shorts: A series of fun, parent-and-child friendly shorts that can be enjoyed together [00:22].
🎯 Section 2: Digital Experiences
The collection also features innovative digital tools that make interacting with Mario more intuitive and fun than ever.
Key digital features include:
Hello Mario App: A free application available for smart devices and Nintendo Switch systems, including the newly mentioned Nintendo Switch 2 [01:07].
Interactive Play: The app allows children to "play with Mario's face" [00:33] and see his many different expressions, from happy to surprised [00:35].
Platform Availability: The app is designed to work seamlessly across compatible smart devices and all current Nintendo systems [01:04].
📊 Section 3: Key Video Data
| Element | Detail |
| Video Title | My Mario – Launch Trailer |
| Author / Channel | Nintendo of America |
| Publication Date | 2026-02-19 |
| Duration | 01:13 |
| Availability | Nintendo NY, Nintendo SF, & Select Retailers |
| Digital App | Hello Mario (Free Download) |
🎁 Section 4: Why Families Will Love My Mario
Early Childhood Focus: Specifically tailored for children just starting their journey into the world of Mario.
Interactive Learning: The collection combines physical and digital play to stimulate a child’s development and creativity [00:07].
Bonding Opportunities: Many items are designed for parents and children to enjoy together, fostering shared family moments [00:41].
Iconic Quality: Fans can expect the same high level of quality and charm that has made Nintendo a household name for decades.
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Main Keyword: My Mario launch trailer
Variations: My Mario collection Nintendo toys, Hello Mario app for kids, Nintendo Switch 2 kid games.
Related: Nintendo toys for toddlers, Mario and Friends wood block set, best preschool toys 2026.
✨ Conclusion
The My Mario collection is a celebration of the joy and creativity that the Mario franchise has brought to millions. By tailoring this new line for the youngest fans, Nintendo is ensuring that the Mushroom Kingdom will remain a place of wonder for generations to come.