The ad features a protagonist who is struggling to get out of bed
A coffee company produces a memorable commercial
The company's new TV spot, delivered by the Martin Agency, part of the Interpublic Group of Companies, initially convinces viewers they're in a café illuminated by romantic lights. A woman — not fully visible — removes a coffee capsule from a Nespresso pod, places it in the machine, and brews a cup of coffee, topped with milk froth. The ad could also help Nespresso fend off new competition from Starbucks, which will launch its Verismo single-serve espresso machine in the fall; and collaborators Cuisinart and Illycaffé, as well as Green Mountain Coffee Roasters and Luigi Lavazza, which develop single-serve espresso machines.
The commercial culminates with the protagonist waking up and having a great morning
Speaking of the new film, George Clooney said: "We had a fantastic time working on this sequel - it's always nice to be reunited with Jen, but this time, the brilliant Camille brings her sophistication to the next level. On set, the perfect dynamic was created. Coffee taste and sustainability are at the heart of this ad, and it was only natural for me to be a part of this campaign with my Nespresso family.” Jean Dujardin added: "It was great to be reunited with Georges on set and to continue our friendly rivalry on screen, but this time, the wonderful Camille kept us in check. The shoot was vibrant, mixed Lots of comedic moments, both on and off screen. And most importantly, a steady stream of great coffee between friends, what more could you ask for?
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