What the commercial is about
“We lightened and simplified the logo a little bit to make it more prominent on the shelf and added some flavor cues like the buttery crimp on the buttered bread,” she said. “We also have smart label QR codes on the back of the packaging. If we look at the number of previous scans, we see that smart labels are an invaluable tool for consumers to get more information about products. We are very happy to be able to provide this service to buyers. "
How the commercial was created
Bunny Bread is a franchise brand with roots in the Midwest. The brand has been very successful with children of all ages and is now available in many parts of the United States. Flowers has acquired the rights to sell Bunny Bread in select markets from the American Bakers Cooperative.
"We're trying to stay ahead of the game. The European market is very traditional. The American market is very innovative. We've introduced a baguette that's not only made of white flour, but a mix of buckwheat and white flour. The west coast is especially good. The buckwheat adds some color to the dough. Buckwheat grows well in Brittany, the acid country.”
Nature's own 'lunch is served' commercial
PRODUCT SNAPSHOT: Living the good life just got easier and delicious thanks to Nature's Own Life, a new line of breads now available in grocery stores across the country. Nature's Own's new line includes six flavors: Wheat + Protein, 7 Sprouted Grains, Double Fiber Wheat, 100% Sugar Free Whole Wheat, 40 Calorie Honey Wheat and 40 Calorie Wheat.
"Big, bold, beautiful packaging enhancements combined with nature's whimsy are a perfect fit for the Nature's Own brand," said Keith Aldredge, vice president of marketing/bread and buns at Flowers Foods. "Through this campaign, we were able to Quickly build brand awareness in each new market and create enthusiasm and buzz for the brand.
- advertsiment spot 2023