Microsoft Commercial Introducing Bode Vault: An AI Powered Digital Quilt Expert spot commercial 2024

VIDEO Microsoft Introducing Bode Vault: An AI Powered Digital Quilt Expert TV commercial 2020 • Meet Emily Bode, the founder and designer behind the eponymous NYC luxury menswear line. Creating clothing from antique textiles, Emily’s passionate about preserving traditional garments and their narratives. To scale the flourishing business, Bode teamed up with Microsoft AI on the Bode Vault, a digital quilt archive that’s kind of like having an incredibly knowledgeable quilt expert on staff. Learn how the unprecedented tool is powering new possibilities for Bode and redefining the preservation of one-of-a-kind materials. Introducing the Bode Vault, a digital quilt expert powered by Microsoft Cognitive Services that’s powering new possibilities for the flourishing menswear brand Bode. 00:02 >> When I originally launched Bode in summer of 2016, 00:07 I had the intention of 00:09 launching a brand made from antique textiles. 00:12 Using technology, we can 00:15 preserve the integrity within the new garment. 00:18 The entire narrative around 00:20 these use of domestic textiles is about 00:23 the preservation of craft and the retelling of 00:26 these narratives that would otherwise be lost or discarded. 00:33 So the biggest challenges to growth are putting 00:36 the right processes in place that allow us to scale as a business, 00:40 whose foundation is based on the use of antique materials. 00:45 People come in here and they not only 00:48 want to hear the history of the textile, 00:50 but they also want to know how we came to source this fabric. 00:55 We're moving so fast and we're scaling so quickly, 00:58 and I think it's really important to have 01:01 a destination and a process 01:03 in an around this information that we're collecting. 01:07 >> These are only the smalls that have been done, is that correct? 01:11 >> I was originally interested in archiving all of 01:13 our quilts and scraps in a purely physical way. 01:17 AI allows us to expedite the process of 01:20 finding specific intricacies of cool block patterns, 01:24 something that was a really time-intensive process. 01:28 >> Do you want me to get this [inaudible]? 01:30 >> Yeah, all right. 01:31 >> We used to use technology on a very entry-level way. 01:38 Once our product offerings expanded, 01:41 it was unfeasible for us to continue using that method. 01:45 >> The Bode Vault is 01:46 an AI-powered cool expert that uses Microsoft pattern recognition 01:51 and computer vision to identify and catalog 01:54 antique textiles for preservation and creative use. 01:59 >> I love this idea of having a program that people can 02:03 refer back to over and over and over again, 02:06 that only gets smarter with the more data that you put in, 02:09 because AI can learn over time, 02:11 it allows us to want to invest in archiving. 02:16 I believe this technology can be used not only 02:18 to keep an archive for our own use, 02:21 but I believe that it can begin to teach 02:23 others little intricacies that would otherwise be lost. 02:26 [MUSIC]- advertisement spot 2020