Michelob ULTRA Commercial The ULTRA Instructor ft. Kurt Russell, Lewis Pullman, Chloe Kim, & TJ Oshie Spot

🌟 Overview

This campaign video introduces Kurt Russell as “The ULTRA Instructor,” guiding athletes and personalities like Lewis Pullman, Chloe Kim, and TJ Oshie through playful lessons in living the ULTRA lifestyle. The spot mixes celebrity charisma, comedic timing, and brand philosophy, reinforcing Michelob ULTRA’s identity as a beer for those who value both fitness and fun.

🍺 Key Highlights

• Celebrity Cast: Kurt Russell (mentor), Lewis Pullman, Chloe Kim, TJ Oshie.
• Theme: Balance between performance and enjoyment.
• Message: Michelob ULTRA is for people who work hard, play hard, and enjoy responsibly.
• Tone: Lighthearted, humorous, and aspirational.
• Audience Impact: Appeals to active lifestyle consumers, sports fans, and those drawn to celebrity‑driven storytelling.

📊 Campaign Data

🎁 Reasons to Watch

• Star power—Kurt Russell’s presence adds gravitas and humor.
• Lifestyle positioning—beer framed as part of an active, balanced life.
• Sports connection—featuring athletes like Chloe Kim and TJ Oshie.
• Brand storytelling—reinforces ULTRA’s identity as fun, fit, and aspirational.

✨ Conclusion

Michelob ULTRA’s “The ULTRA Instructor” campaign is a celebrity‑driven lifestyle showcase that blends humor, mentorship, and aspirational energy. By spotlighting balance and enjoyment, ULTRA strengthens its image as a beer brand for those who embrace both performance and pleasure.

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