Maserati Commercial Folgore. Meet the Expert. Klaus Busse Spot

VIDEO Maserati Folgore. Meet the Expert. Klaus Busse TV commercial 2024 • Maserati Folgore. Meet the Expert. Klaus Busse He's definitely the ultimate design authority around here. Klaus Busse, Maserati Head of Design, begins his presentation about the new Maserati 100% Electric Folgore range, in an unexpected way: with a question. Or rather, THE question, “What if we go electric?" ​ A question that sparked a monumental change, one you're all witnessing firsthand. ​From that very question, Klaus has experienced a multitude of "goosebump moments." Let's hear about a few, straight from the man himself.​ 0:00 [Music] 0:03 what if we go electric what if sound 0:06 will be different we watched a video of 0:09 a Maserati A6 GCS 1954 going through the 0:13 streets of Pria and we decided reduce 0:16 the sound just to 0:17 10% and it was a goosebump moment 0:19 because suddenly your senses were not 0:21 overloaded with Visual and audible 0:24 senses you could really focus on that 0:26 beautiful shape going through the 0:28 street the fundamental proportion that 0:31 are derived from 0:33 performance with the centrally arranged 0:37 battery on the uh Grant Turismo we were 0:39 able to maintain very low seats very low 0:43 Sleek profile and that goes all the way 0:46 back all the 110 years of our brand born 0:49 from racing celebrating this part of our 0:53 history to make the car road legal we 0:56 had to cover the wheels and add lights 0:59 and to create these sculptural shapes 1:01 this is something that we carry with us 1:03 and that's part of our 1:05 tradition of course you still need 1:07 Cooling in the front but we still need 1:09 it in the same place so we decided not 1:11 to create a faceless card you get a true 1:13 Maserati uh face with the F gr Turismo 1:18 and the 1:20 g how can we visualize bring this icon 1:24 of the tried and to really carry the 1:26 message of our 1:28 brand when it came to to Colors we 1:31 looked at copper copper is a color of 1:33 electrification of performance which 1:35 became really the hero color and then 1:38 the Aurora boreales as an inspiration 1:40 for metamorphosis this idea of 1:42 transition from the combustion times to 1:46 electrification and that translates very 1:48 nicely into the 1:51 interior the seed is not leather leather 1:54 is available but we felt we wanted to 1:57 take it to the next level so we're 1:59 introducing the first first time in an 2:00 automobile not just Maserati the first 2:02 time in an automobile a material made of 2:05 recycled nylon again an innovation that 2:08 you will find first and only at a 2:11 Maserati and even though you could 2:13 consider a small detail for me it shows 2:15 what we're about we're born from racing 2:18 and you cannot win a race if you stop 2:20 innovating and with these vehicles we 2:22 continue to innovate

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