Louis Vuitton Commercial Artycapucines 2022 spot commercial 2024
VIDEO LOUIS VUITTON Artycapucines 2022 TV commercial 2022 • Artycapucines 2022 | LOUIS VUITTON
For the fourth year in a row, Louis Vuitton invited six leading contemporary artists to transform the Capucines from blank canvas to limited-edition artwork. A testament to the iconic bag’s ability to inspire unbridled creativity, Daniel Buren, Kennedy Yanko, Park Seo-Bo, Amélie Bertrand, Peter Marino, and Ugo Rondinone have brought their unique creative visions to the bag’s timeless design.
Discover the limited-edition bags at http://on.louisvuitton.com/6057MmyXX
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Since 1854, Louis Vuitton has placed fashion in the context of culture bringing unique designs to the world, combining innovation with style and uncompromising quality. Today, the Maison remains faithful to the spirit of its founder, Louis Vuitton, who invented a genuine “Art of Travel” through luggage, bags and accessories which were as creative as they were elegant and practical.
0:02 The Artycapucines collection sees six artists bring their unique visions
0:06 to Louis Vuitton's timeless and feminine classic, the Capucines bag.
0:11 Inspired by the atmosphere of summer nightlife,
0:13 Amélie Bertrand's dazzling bag is the first ever to glow in the dark.
0:18 Daniel Buren's bag displays his trademark black-and-white stripes to stunning ends,
0:22 modifying the Capucines design.
0:26 Striking and powerful, Peter Marino's bag has a new slide-bolt closure
0:30 and is based upon a found antique studded trunk.
0:34 Ugo Rondinone's delightfully playful and colourful harlequin-style bag
0:38 is covered with over 14,000 hand-stitched beads.
0:42 Park Seo Bo's richly embellished Artycapucines stems from his Écriture series,
0:47 translated into bag form with the help of his grandson, designer Park Jifran.
0:52 Created with 3D-printed leather, Kennedy Yanko's sculptural Artycapucines
0:56 is a stunning translation of her metal and "paintskin" artworks.
1:01 Creating this bag with Louis Vuitton’s artisans was a form of artistic dialogue.
1:06 We pushed each other to create the most exciting object imaginable
1:09 and the result is even more beautiful than what I expected.
1:18 I realised that it would be wonderful to make more than one
1:21 and to play with colour.
1:28 There was this medieval box with sort of studs and straps and exotic medieval keys,
1:36 and that sort of stuck in my head when I was designing the bag.
1:43 I knew the bag had to please, so I opted to use colours as the main attraction.
1:58 I believe an art piece should be an object
2:05 to live with a public in everyday life.
2:14 I'm excited to see it out in the world,
2:16 I'm excited to see how people wear it, how they style it.
2:19 I'm looking forward to seeing how that happens.
2:22 I've never had that before.
LOUIS VUITTON actress 2022 • LOUIS VUITTON song name • - advertisement spot 2022
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