Release Date: 2020-10-17
About L'Oréal STAND UP Let's Act Together Against Street Harassment ad
VIDEO L'Oréal STAND UP Let's Act Together Against Street Harassment TV commercial 2020 • L’Oréal Paris is a brand that stands for and with women. The iconic tagline, “Because you are worth it,” continues to be a universal rallying cry for generations of women to realize their self-worth and action it to accomplish their dreams.
To take this mission even further L’Oréal Paris commissioned a study to ask women around the world what are the main detractors of their self-worth. The research found that the #1 issue that women and girls face globally is harassment, namely “street harassment,” or harassment in public places. “Street harassment” is about more than sex – it is about power and control over women. It robs women of their dignity, steals their sense of security and diminishes their self-worth.
But, there is an opportunity to create meaningful impact as while 78% of women were harassed, only 25% say someone helped them. Yet, 79% of women wish someone had intervened. As a brand that empowers women’s worth, L’Oréal Paris is asking us all to STAND UP against street harassment.
L’Oréal Paris has launched STAND UP, a global partnership and campaign with the NGO Hollaback! designed to train bystanders who witness street harassment incidents to intervene or help in safe and appropriate ways. -
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