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Release Date: 2026-01-27
This campaign leans into Lay’s history, celebrating nearly nine decades of being America’s go‑to chip. By spotlighting its founding year (1938), Lay’s reinforces its legacy, trust, and cultural relevance.
| Element | Detail |
|---|---|
| Title | Lay’s – America’s Favorite Chip. Since 1938 |
| Platform | YouTube (Lay’s official channel) |
| Duration | ~30–45 seconds |
| Category | Food / Snack / Heritage Campaign |
| SEO Keywords | Lay’s America’s favorite chip, Lay’s since 1938, Lay’s heritage campaign |
Lay’s “America’s Favorite Chip. Since 1938” campaign is a heritage‑driven brand statement that celebrates tradition and cultural relevance. By spotlighting its founding year, Lay’s strengthens its image as a timeless, trusted snack brand woven into American life.
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