Lamborghini Commercial One year of Lamborghini Urus – Manifattura Lamborghini spot commercial 2024

VIDEO Lamborghini One year of Lamborghini Urus – Manifattura Lamborghini TV commercial 2018 • One year ago we launched Lamborghini Urus, our Super Sport Utility Vehicle. To do so, we built Manifattura Lamborghini, the carbon-neutral cutting-edge factory 4.0, and did it in just 18 months, keeping our environmental commitment unchanged, and putting together excellent italian craftmanship and collaborative technology. 00:01 the world has entered the fourth 00:04 Industrial Revolution a revolution that 00:09 brings the alternation of production 00:11 processes and collaborative robots 00:16 but we have already seen far more 00:21 imagining a future where innovative 00:23 technologies and human talent are as one 00:28 a future where latest generation 00:31 collaborative robots work alongside line 00:35 operators where production systems are 00:38 interconnected and monitored in 00:40 real-time by all the staff 00:44 we're human work is not replaced but 00:46 assisted by machines this is why we've 00:51 set up a groundbreaking industry 00:53 creating value for the territory 00:56 doubling our factory size while 00:59 remaining co2 neutral mountain borghini 01:03 introduces than view man fat aura 01:06 Lamborghini the first industry 4.0 able 01:11 to raise the quality of Italian 01:13 craftsmanship is no longer impossible 01:17 [Applause] 01:18 since we made it possible - advertisement spot 2018