VIDEO K-Swiss Chinese New Year Pack TV commercial 2019 • K-Swiss celebrates the Chinese New Year by unveiling two limited-edition sneakers. Consisting of custom editions of the Classic 88 and introducing a new style for spring the CR-329, the pack features bold red and gold hues and a mixture of materials from mesh to leather to silk jacquard. Red is prevalent throughout the weeks of festivities for the Chinese New Year for symbolizing joy and good fortune. Along with fireworks, the color red has also traditionally been used to ward off monsters and evil spirits from following you into the coming year. The Classic 88, one of K-Swiss’ iconic styles, is cloaked in red dragon silk jacquard with frog button lace loops inspired by the traditional cheongsam garb worn during Chinese New Year celebrations. Paired with the lush satin upper are gold eyelets and aglets as a nod to the significance of red and gold as symbols of luck and good fortune, as well as the packets exchanged with friends and families as gifts. A premium Ortholite insole with an EVA heel cup, along with an ultra-soft EVA midsole ensure modern comfort for this traditionally-minded design. The CR-329 is a modern, minimalistic version of a chunky trainer that offers superior comfort, support, and style while retaining the spirit of classic K-Swiss.This popular 90’s athletic style gets a contemporary update with a durable EVA outsole construction utilizing the patented injection molded Shock Spring Technology for maximum comfort.In honor of the 2019 Year of the Pig, the upper of the CR-329 has been wrapped in luxurious pig nubuck and red satin textile inspired by the popular cheongsam outfits worn during the Chinese New Year celebrations. Gold Lurex thread and accents paired with plush red add to the traditional Chinese New Year color motifs, while nodding to their symbolism for good fortune. Heel loops with “Year of the Pig” embroidery allow for easy access to the cozy interior. - advertisement spot 2019
Notes for 2243 Chinese New Year Pack
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