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Video courtesy of Ispot
Release Date: 2026-01-29
This campaign ties Jeep’s adventurous brand identity to a fresh start, highlighting its vehicles during a sales event. It blends Spanish‑language messaging, lifestyle appeal, and promotional urgency, reinforcing Jeep’s identity as a brand that inspires exploration while offering accessible deals.
| Element | Detail |
|---|---|
| Title | Jeep – Empieza Algo Nuevo Evento de Ventas: Manteniéndolo Fresco |
| Platform | iSpot.tv (advertising showcase) |
| Duration | ~30 seconds |
| Category | Automotive / Sales Event / Spanish‑Language Promotion |
| Advertiser | Jeep |
| Mood | Energetic, confident |
| Focus | Adventure + promotional savings |
Jeep’s “Manteniéndolo Fresco” campaign is a promotion‑driven showcase that blends cultural resonance with brand identity. By spotlighting fresh adventures and tying them to a sales event, Jeep strengthens its image as a reliable, adventurous automotive brand that connects authentically with Hispanic audiences.
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