Infiniti Commercial The Makers of QX80 | Episode 6 Spot

VIDEO Infiniti The Makers of QX80 | Episode 6 TV commercial 2024 • The Makers of QX80 | Episode 6 “The transition is not just physical, but emotional. We create a space that welcomes, comforts, and inspires.” The Makers of QX80 Episode 6. Meet Hiroyuki Sakurai, the visionary behind INFINITI's new dealership design. Discover the inspirations and latest technology used to create a space where visitors would truly feel an expression of Japanese hospitality. Learn more. https://www.infiniti.com/stories/the-... Subscribe to the INFINITI Global YouTube channel: https://www.youtube.com/user/Infiniti... Connect With INFINITI Global Online: Website – https://www.infiniti.com/global Facebook – / Instagram – / infiniti 0:01 [Music] 0:04 the transition is not just physical but 0:14 emotional as a child I was drawn to 0:16 activities like papercraft which ignited 0:19 the belief in me that I would one day 0:21 create something 0:23 [Music] 0:27 special I'm responsible for shaping the 0:30 visual identity of the brand including 0:32 the new Infinity 0:34 logo we kept the Simplicity of the 0:37 original logo and gave it a New Horizon 0:40 to symbolize the infinite 0:42 [Music] 0:47 Road I also designed the new Infiniti 0:50 dealerships the challenge was to create 0:52 a space where visitors would feel 0:54 omotenashi an expression of Japanese 0:57 hospitality 0:58 [Music] 1:07 to achieve this we used VR 1:10 technology we wanted to see through a 1:12 firstperson view how visitors would feel 1:16 when they enter the 1:18 dealership through this process we 1:21 arrived at our architectural 1:24 philosophy the human emotional 1:26 perception of the boundary between the 1:28 inside and outside 1:29 [Music] 1:33 we create a space that welcomes Comforts 1:36 and inspires 1:39 [Music]

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