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Release Date: 2026-01-30
This campaign uses the high‑profile stage of the Big Game to deliver a thought‑provoking message about health inequality. By framing longevity as tied to wealth, Hims blends satirical humor, cultural critique, and brand awareness, reinforcing its identity as a modern health company that makes care more accessible and relatable.
| Element | Detail |
|---|---|
| Title | Hims – Big Game: “Rich People Live Longer” |
| Platform | YouTube / Super Bowl advertising |
| Duration | ~1–2 minutes |
| Category | Health / Lifestyle / Super Bowl Campaign |
| Advertiser | Hims |
| Mood | Bold, humorous, provocative |
| Focus | Health access + longevity + brand disruption |
Hims’ “Big Game: Rich People Live Longer” campaign is a conversation‑starter ad that blends humor with social critique. By spotlighting health disparities in a provocative way, Hims strengthens its image as a modern health brand that challenges norms and makes care more approachable for everyday consumers.
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