H&M Commercial Say hello to Circulose® spot commercial 2024

VIDEO H&M Say hello to Circulose® TV commercial 2020 • From worn-out jeans to a fancy new dress. The world launch of Circulose ® is closing the loop on fashion for real. 00:00 [Music] 00:01 Circulo s-- is a new natural material 00:04 made from the cellulose and worn-out 00:06 clothes when all clothes are recycled we 00:09 can recover the cellulose in them and 00:11 make new clothes from it 00:13 [Music] 00:15 first of all circulars makes it possible 00:18 to recycle the same garment over and 00:20 over and over again without losing any 00:24 quality it also allows us to make 00:26 clothes without cotton fields and trees 00:28 and oil recycle clothes rd buttoned 00:34 unzipped d coloured and shredded to 00:36 pieces the shreds are made into a slurry 00:39 and any polyester is removed what's left 00:43 is cellulose the stuff that everything 00:45 green around us consists of the 00:48 cellulose is dried into sheets of 00:50 circulars the sheets are then spun into 00:53 fibres and made into new clothes and as 00:56 if that's not enough this new material 00:58 is available for all brands worldwide 01:01 let's change fashion 01:03 [Music]- advertisement spot 2020