Release Date: 2020-03-31

About H&M Say hello to Circulose® ad

VIDEO H&M Say hello to Circulose® TV commercial 2020 • From worn-out jeans to a fancy new dress. The world launch of Circulose ® is closing the loop on fashion for real.

00:00 [Music]
00:01 Circulo s-- is a new natural material
00:04 made from the cellulose and worn-out
00:06 clothes when all clothes are recycled we
00:09 can recover the cellulose in them and
00:11 make new clothes from it
00:13 [Music]
00:15 first of all circulars makes it possible
00:18 to recycle the same garment over and
00:20 over and over again without losing any
00:24 quality it also allows us to make
00:26 clothes without cotton fields and trees
00:28 and oil recycle clothes rd buttoned
00:34 unzipped d coloured and shredded to
00:36 pieces the shreds are made into a slurry
00:39 and any polyester is removed what's left
00:43 is cellulose the stuff that everything
00:45 green around us consists of the
00:48 cellulose is dried into sheets of
00:50 circulars the sheets are then spun into
00:53 fibres and made into new clothes and as
00:56 if that's not enough this new material
00:58 is available for all brands worldwide
01:01 let's change fashion
01:03 [Music] -

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