Guess Commercial Lunar New Year 2026: Ewa, Jeromy, & Ko in New York Spot

This video is highly relevant for a 2026 audience that values global connectivity and the fusion of heritage with contemporary fashion. By centering the campaign in New York, GUESS emphasizes the universal appeal of the Lunar New Year festivities. The message is one of shared joy and style, positioning the GUESS Lunar New Year collection as the perfect wardrobe for a year defined by strength and momentum. For fashion enthusiasts and cultural observers alike, this campaign serves as a stylish bridge between the rich traditions of the East and the trend-setting spirit of the West.

🌟 Section 1: What is the video about?

The commercial follows Ewa, Jeromy, and Ko as they explore various New York landmarks, dressed in the exclusive Lunar New Year collection.

• Urban Exploration: The trio is seen navigating the streets of Manhattan, bringing a festive energy to locations like Times Square and the Brooklyn Bridge.

• Symbolic Fashion: The collection features bold reds and gold accents, incorporating subtle horse motifs and intricate embroidery that honor the zodiac year.

• Youthful Energy: The video captures the chemistry between the three stars, emphasizing a sense of community and the excitement of a new beginning in a fast-paced city.

🎯 Section 2: Main Message or Purpose

The objective of this video is to globalize the Lunar New Year celebration through the lens of GUESS fashion. The brand aims to provide value by showcasing how traditional festive wear can be reimagined for a modern, cosmopolitan lifestyle. The purpose is to inspire consumers to "Ride into the New Year" with confidence and style, using the dynamic energy of Ewa, Jeromy, and Ko to reflect the brand's diverse and forward-thinking identity.

📊 Section 3: Key Video Data

🎁 Section 4: Reasons to Watch

• Star Talent: See three of the most influential young faces in global fashion come together for a unique collaborative project.

• Cinematic Visuals: The contrast between the festive red garments and the gritty, architectural beauty of New York City creates a stunning visual experience.

• Collection First Look: Get an early glimpse at the limited-edition pieces, including statement jackets and themed accessories designed specifically for the Year of the Horse.

🔑 Suggested Keywords

• GUESS Lunar New Year 2026 New York

• Ewa Jeromy Ko GUESS campaign

• Year of the Horse fashion trends 2026

• Red and gold street style NYC

• Limited edition GUESS Lunar New Year collection

✨ Conclusion

The GUESS Lunar New Year campaign in New York successfully captures the spirit of 2026—a year of power, grace, and global unity. By bringing Ewa, Jeromy, and Ko to the heart of NYC, GUESS proves that tradition knows no borders when expressed through the language of style.