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Release Date: 2026-01-29
This video introduces the “Chief Tough Officer” role, a symbolic figure representing Gorilla Glue’s brand promise of toughness. It blends humor, character‑driven storytelling, and product association, reinforcing Gorilla Glue’s identity as the go‑to adhesive for strength and dependability.
| Element | Detail |
|---|---|
| Title | Meet the New Chief Tough Officer at The Gorilla Glue Company |
| Platform | YouTube (Gorilla Glue official channel) |
| Duration | ~1 minute |
| Category | Consumer Goods / DIY / Brand Storytelling |
| SEO Keywords | Gorilla Glue Chief Tough Officer, Gorilla Glue campaign, tough adhesive brand |
The Gorilla Glue Company’s Chief Tough Officer campaign is a playful brand showcase that blends humor with product strength. By spotlighting toughness as both a value and a persona, Gorilla Glue strengthens its image as a trusted, durable household brand with personality.
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