Release Date: 2020-02-18
About GoDaddy Create It: Embracing Opportunity with Wicker Goddess ad
VIDEO GoDaddy Create It: Embracing Opportunity with Wicker Goddess TV commercial 2020 • First things first — to fuel Wicker Goddess’ momentum, Sarah needs to create a website that beautifully displays her hand-crafted art and curated wicker treasures. She meets up with Jenna and Brandon, two GoDaddy guides, who walk her through the design process and ensure the site aligns with her brand. They also show her online marketing tools so Sarah can engage with customers and build community. Sarah celebrates her website launch, thrilled to see her products in a storefront for the first time. As orders come in, she expands her offerings with a widened array of cards, prints and wicker furniture.
00:00 The ethos behind Wicker Goddess is that we're giving
00:02 these pieces another life.
00:04 (upbeat music)
00:09 We clean them up, I sage them and I fill it
00:11 with all my favorite vintage things.
00:13 We knew when we started Wicker Goddess that it wouldn't
00:15 just be furniture.
00:17 We wanted something more stable, but we knew
00:19 that it needed to be handmade.
00:21 I think I've never bought a greeting card ever.
00:23 I've always made one for my friends and my family
00:26 and people were complimenting them and I was like,
00:27 "Maybe I should just try to sell them."
00:30 We wanna grow and be bigger and greater and more connected
00:33 and so we're stoked to launch our website.
00:35 I feel like that's the hill that we're moving towards
00:38 going over now.
00:39 - Boot camp.
00:40 We're about to link with Sarah, Wicker Goddess.
00:44 We're going full force today.
00:46 We're talking about websites, marketing, SEO,
00:49 bookkeeping, professional email, all of the above.
00:52 - I'm learning all of the behind the scenes
00:54 of a website, which I have no experience.
00:57 I think I'm just feeling excited and anxious
00:59 to show people what we've been working on.
01:02 - Hey!
01:03 - [Sarah] Hey!
01:04 - Well, come on in.
01:05 Make sure everything looks good before we get it launched.
01:07 Let's get this right.
01:08 - Yeah, it looks amazing.
01:10 I feel like we've built up so much anticipation for this
01:12 as if, like, something crazy is gonna happen.
01:15 - Something crazy
01:16 is about to happen. - Okay, I'm doing it.
01:17 I'm doing it.
01:21 - Your site is live, as it says.
01:22 So we're gonna view the site.
01:24 How do you feel now
01:25 that it's live? - I feel relieved.
01:27 - Now that it's live.
01:27 - And nervous.
01:28 I hope people go to it.
01:29 - [Brandon] Now you just gotta start
01:30 fulfilling these orders.
01:31 - That's right.
01:32 The website gives so much.
01:34 Like not only does it give this vintage feel
01:36 that we sell vintage and you can shop our Instagram
01:39 feed live, but it incorporates all our colors
01:41 in the background of the prints and the greeting cards.
01:43 So it feels very connected.
01:45 We got into our first boutique last week.
01:48 - I saw it on your Instagram.
01:49 - Yeah, The Local Nomad, so they placed a wholesale
01:51 order with us and we filled it already.
01:53 So I have one here and here, the desert vibes.
01:57 I didn't really know that wholesale orders
01:59 were gonna be in my queue of things to offer,
02:02 so really, it was like understanding that my business
02:05 is really multidimensional.
02:06 It can scale because of this because this base
02:09 gave me the confidence to think, "Why not go
02:11 in another space in another space?"
02:12 I'm like, "Wow, when do people get to the point
02:14 where they hire someone because I'm already
02:18 just working so much."
02:20 But I'm just like, assessing the business
02:22 and it is growing really fast, like faster
02:23 than I thought it would and I think that that
02:26 is what I'm excited and grateful
02:28 and also 50% overwhelmed.
02:30 (upbeat music) -
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