video pub Tommy Hilfiger Ep. 1: What It Takes | A docuseries Ft Lewis Hamilton 2024 • Ep. 1: What It Takes | A docuseries featuring Lewis Hamilton, George Russell and Clarence Ruth.
Introducing a brand-new docuseries that focuses on a collaboration built by bold new voices. ‘What It Takes’ stars Mercedes-AMG F1 Team drivers Lewis Hamilton and George Russell exploring Tommy Hilfiger’s and the Mercedes-AMG F1™ Team’s latest collection. The three-part series draws parallels between high fashion and high performance; the campaign explores themes of risk, failure, innovation, and equality for drivers and designers alike.
The film accompanies the release of the Tommy X Mercedes-AMG F1™ X Clarence Ruth collection, which fuses Tommy Hilfiger’s signature prep with the cutting-edge power of the Mercedes-AMG F1 Team and puts emerging designer Clarence Ruth in the driver’s seat.
*Make sure you watch the video in high definition!
0:00 [Music]
0:00 3 2
0:06 1 hello we're filming down
0:12 here Tommy was the brand that conspired
0:14 me to get into fashion I think he's a
0:19 star we want to empower Elevate others
0:23 spread positivity there's something in
0:25 there for everybody so we have a
0:26 responsibility the best collaborations
0:29 and the best story
0:31 are done in authentic way Formula 1 is
0:36 pop culture today it feels more
0:38 accessible than ever it is just going to
0:41 be great product epic storytelling and
0:43 something that we all can't wait to see
0:45 this is only the
0:46 [Applause]
0:54 beginning I will never get this
0:56 opportunity again not going to let it go
0:59 by
1:03 [Music]
1:07 [Applause]
1:14 New York has been the city that have
1:16 shaped me the most brands like Tommy is
1:19 allowing for different coaches to come
1:21 in and bring their experience of their
1:24 lifestyle and their upbringing their
1:26 culture to the creativity of fashion you
1:29 know I pray that more Brands can kind of
1:32 jump on suit and do this because we
1:34 would see a much brighter fashioned
1:37 [Music]
1:41 world my relationship with Tommy started
1:45 when I was a kid and I noticed the brand
1:48 and made a connection he didn't realize
1:50 a relationship but I did you know for me
1:54 it became something to me and I started
1:56 following the brand I started buying
1:58 magazines just to see the ads
2:01 Tommy has always had this mentality of
2:05 diversity and inclusion this is back 80s
2:08 90s he has been doing this for a very
2:11 long time more than probably any other
2:14 brand that I
2:14 [Music]
2:17 know Clarence came in for the new Legacy
2:20 challenge which is where we allow a
2:23 number of different upcoming designers
2:25 to compete against each other and we
2:28 like to nurture that Talent we like to
2:30 keep them in the family and we like to
2:32 work with them on different projects
2:34 what do we think Clarence for our
2:36 partnership with Mercedes-Benz Formula 1
2:39 he was like let's do it I really want to
2:41 do it it's just going to be a great
2:43 storytelling moment a heartbeat moment
2:46 and just some really good
2:48 product once you start doing a
2:50 collaboration you get to know each other
2:52 you talk a lot and for me that adds a
2:55 lot more value and meaning to it get the
2:57 opportunity to work with Mercedes
3:00 Formula 1 as well as Tommy that's all
3:03 the inspiration that I
3:06 needed Formula 1 is now one of the most
3:09 important sports in the world
3:12 today the
3:14 personalities the
3:16 drama the excitement and the energy
3:19 behind any one of the races is
3:24 infectious Tommy and Mercedes are at the
3:27 Forefront of pushing the boundaries when
3:29 it comes to and I it is not only making
3:32 the uniforms for the teams but it's
3:34 making fashion it's incredibly creative
3:36 and expressive we see a direction that
3:38 we're heading it's a sign of growth hey
3:41 then think about the new Legacy
3:43 Challenge and going through that process
3:46 and winning me and Tommy and him giving
3:49 me mentorship and advice has just been
3:52 an extreme blessing and dream it's a bit
3:54 emotional quite
3:56 honestly it is going to go down in
3:59 history as sort of the first step into
4:02 true fashion collaborations all right
4:05 brother see you well I can actually do
4:06 this and I'm going to make it happen
- Tommy Hilfiger pub spot 2024
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Tout comme la question précédente ne traite pas cette information, nous réitérons l'invitation à partager si vous connaissez la réponse du chanson de cette campagne de marketing de Tommy Hilfiger
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D'un point de vue marketing, cette publicité d'Abancommercials est un excellent exemple de la façon dont une narration efficace et une résonance émotionnelle peuvent élever le message d'une marque. Cela va au-delà de la simple promotion d’un produit et laisse une impression durable dans l’esprit des consommateurs.
