Renault has a longstanding partnership with Roland-Garros, serving as
the premium partner of the tournament. This year, Renault has extended
the partnership and teamed up with Warner Bros. Discovery to launch an
innovative campaign, promoting the latest vehicles and offering virtual
reality experiences to tennis enthusiasts.
The partnership between Renault and Roland-Garros began in 1981.
Since then, Renault has become an integral part of the tournament, with a
strong presence on and off the court. As the premium partner, Renault
has access to a range of exclusive opportunities, including branding and
promotional events. Moreover, Renault provides a fleet of vehicles for
VIPs, players, and officials during the tournament.
Renault's partnership with Roland-Garros is a valuable opportunity to
promote the brand to a global audience. The tournament's worldwide
appeal and increased media coverage offer Renault a platform to showcase
their latest models. Additionally, Renault's presence at the tournament
allows the brand to engage with existing customers and grow their
customer base.
Over the past several years, Renault has collaborated with
Roland-Garros in various ways. For instance, Renault launched the
'Roland-Garros 360 Experience' campaign in 2018, offering fans a virtual
reality tour of the stadium. In 2019, Renault launched the 'Renault
EZ-GO' shuttle service, providing a convenient and eco-friendly mode of
transportation to the tournament. Renault has also partnered with
Roland-Garros on various social and environmental initiatives, including
beach cleanups and tree planting.
Renault has launched a new campaign for the 2023 French Open at
Roland-Garros, partnering with Warner Bros. Discovery. The campaign aims
to promote Renault's latest vehicles and includes a range of
promotional activities, a virtual reality experience, and test drives of
their new cars.
The campaign includes game shows, previews, and interviews, as well
as offering tickets to the tennis tournament. Renault's ambassadors,
including Diede de Groot, Felix Auger-Aliassime, and Lucas Van Assche,
will also be joining in the celebration and promoting the event.
Renault is showcasing the new models via an exclusive virtual reality
experience. Visitors will be able to experience the latest vehicles in a
unique and innovative way, allowing them to explore the cars in detail
and interact with different features.
The campaign is expected to promote Renault's latest vehicles, which
include sports cars, electric vehicles, and hybrid models. Renault has
been investing in electric vehicle production and plans to embody
modernity and innovation in technology, energy, and mobility services
beyond the automotive industry.
The campaign is part of a series of campaigns related to the
tournament, and Renault encourages readers to subscribe to the brand's
weekly newsletter to stay informed of its activity.
Renault is strongly committed to the production of electric
vehicles, in line with its plans to embody modernity and innovation in
technology, energy, and mobility services. The company is leading the
way in developing environmentally friendly vehicles that offer improved
efficiency and lower emissions. Renault has a broad range of electrified
models, including hybrid and fully electric vehicles.
Renault has a wide range of electrified vehicles, including hybrid
vehicles like the Captur Hybrid and fully electric vehicles like the Zoe
and Twingo Electric. The company is also set to unveil its new electric
sports car, the Megane E Vision, at the 2023 French Open in partnership
with Roland-Garros. Renault's electrified range is designed to meet the
needs of drivers with different preferences and lifestyles, offering
innovative mobility solutions for urban and suburban areas.
Renault's latest developments in electric vehicles focus on
improving battery technology and charging infrastructure. Renault is
working on developing solid-state batteries, which offer a higher energy
density than conventional lithium-ion batteries. This will provide
longer driving ranges and faster charging times. Additionally, Renault
is investing in charging infrastructure, with plans to expand the
availability of fast-charging stations across Europe.
Renault's plans for modernity and innovation extend beyond the
production of electric vehicles. The company is also exploring new
mobility services, such as car-sharing and autonomous driving
technology. Renault has partnered with major companies like Google and
Uber to develop innovative solutions that will change the way people
move around cities.
Renault has collaborated with various artists to interpret its brand
emblem in unique ways as part of its partnership with Roland-Garros.
These artistic collaborations aim to reinforce Renault's commitment to
creative innovation, modernity, and technology in the automotive
industry and beyond.
Renault's collaboration with artists has resulted in a series of
striking interpretations of its logo. The campaign includes renowned
artists such as Dabs Myla, Seth, and YZ, among others. Each artist has
used distinct techniques and styles to create their own unique vision of
Renault's emblem. Some have incorporated the emblem into larger pieces
while others have based their works entirely on the emblem itself.
These artistic collaborations play an important role for Renault, as
they allow the brand to engage with a wider audience beyond the
automotive industry. It showcases Renault's willingness to collaborate
with creatives and embrace innovative ideas. Providing artists with the
freedom to interpret Renault's emblem has resulted in numerous diverse
and impressive outcomes, helping to elevate Renault's brand to new
heights.
These artists are the latest to join the Renault team, and the
collaboration extends the brand's innovative approach to the automotive
industry to the world of art and creativity. Their unique
interpretations of Renault's emblem illustrate the passion and
creativity that drives the Renault brand forward.
Renault has a wide range of models, including sports cars, electric
vehicles, and hybrid models. Some of Renault's most notable models are:
Renault regularly releases news and videos related to its models.
They give customers and fans a glimpse of the most recent developments
and latest features of the company's vehicles. Renault also provides
detailed information on its website and social media channels about its
products and upcoming releases.
Renault has numerous partnerships with other companies, and they have
many nominations and customers that prove their popularity. Some of
their partnerships include the French Football Federation and VivaTech,
Paris. Renault's customers come from all over the world, and they
continue to innovate to provide mobility solutions to customers of all
types.
Renault has been actively involved in international tennis events,
and their partnership with Roland-Garros is just one example of their
commitment to the sport. Renault has also sponsored other major events
such as the US Open and the Australian Open. Their involvement in these
tournaments goes beyond branding and promotions as they organize many
on-site activities for fans.
Renault has been involved with international tennis events for many
years, and they continue to show their dedication to the sport. They
have sponsored various tournaments in the past, such as the US Open and
the Australian Open, and have organized various activities and events
for fans in attendance.
Renault's participation in these events serves as a showcase for the
brand's latest vehicles, and they offer fans unique experiences such as
test drives of their newest models. Renault has also created interactive
activities for fans such as tennis-themed games and mini tennis courts
for kids.
As the premium partner of Roland-Garros, Renault's branding and
presence is highly visible at the tournament. Their branding is visible
across the stadium, including on the courtside, player boxes, and in the
fan village. Renault's latest vehicles are also on display throughout
the tournament, and fans are able to test drive some of the newest
models.
Renault also hosts various activities for fans, such as a
Renault-themed photo booth and tennis-themed games. Fans can also
participate in a variety of competitions to win tickets to the
tournament, test drives of Renault's latest vehicles, and other prizes.
Looking ahead, Renault plans to continue its involvement in tennis
sponsorships, and they are exploring various opportunities to expand
their reach within the sport. They recognize the value of these
sponsorships, not only in terms of brand recognition but also in
providing unique experiences for their customers.
Renault aims to continue to offer interactive, engaging activities
for fans to help create a deeper connection between the brand and tennis
enthusiasts. They are also looking to partner with additional
tournaments and expand their reach in the United States market to
further promote Renault's latest vehicles and technology.
Comme nous ne sommes pas les producteurs de ce spot Renault D’autres vidéos qui apparaissent sur notre site, nous ne traitons pas la plupart des données liées à casting qui apparaissent dans les vidéos des différentes campagnes publicitaires de Renault ou d’autres marques, nous vous invitons cependant à savoir si vous connaissez le casting, écrivez-nous pour l'inclure dans la vidéo
Tout comme la question précédente ne traite pas cette information, nous réitérons l'invitation à partager si vous connaissez la réponse du chanson de cette campagne de marketing de Renault
Cela témoigne du génie créatif derrière et de leur compréhension des sentiments de leur public.
De plus, la publicité présente efficacement le produit ou le service de la marque d'une manière qui semble organique et parfaitement intégrée au récit. Cela n’apparaît pas comme un argumentaire de vente forcé, mais plutôt comme une partie naturelle de l’histoire racontée. Cette approche rend la publicité plus mémorable et laisse une impression durable sur le public.
la publicité est également soutenue par une bande-son mémorable qui complète parfaitement les visuels et la narration. La musique ajoute une autre couche de profondeur à la publicité, améliorant encore l'expérience visuelle globale.
D'un point de vue marketing, cette publicité d'Abancommercials est un excellent exemple de la façon dont une narration efficace et une résonance émotionnelle peuvent élever le message d'une marque. Cela va au-delà de la simple promotion d’un produit et laisse une impression durable dans l’esprit des consommateurs.
