video pub Dior Made With Love – Episode #1 François Demachy, DIOR Perfumer-creator 2020 • For ten years, the House of DIOR has been fostering exclusive partnerships with new producers of fragrant flowers in the Grasse region.
Discover the craftsmen who make DIOR Perfumes with love every day.
In this first episode of the saga, François Demachy, DIOR Perfumer-creator, leads us after him in his creation workshop, nestled in the heart of Grasse.
#diorparfums
00:00 DIOR presents
00:13 Discover the craftsmen who make Dior Perfumes with love every day.
00:17 When you smell any scent,
00:19 whatever it is, a raw material
00:22 or a perfume,
00:24 you have two things:
00:26 on one hand the aesthetic side of the scent
00:29 meaning jasmine smells like jasmine, a rose smells like a rose.
00:32 But after there is a sort of physical constant
00:34 Dior Perfumer-Creator
00:36 that concerns the volatility of the product.
00:39 Les Fontaines Parfumées, Grasse, South of France
00:41 When you make a perfume, you have to keep that in mind.
00:44 And it is very difficult, even between professionals.
00:47 Sometimes we have trouble agreeing on the description of a scent,
00:52 because semantics can play tricks.
00:57 We are all different and perceive things differently.
01:02 The memory of scent is always linked
01:06 to what is around the scent. In order to remember a scent, the brain
01:11 remembers everything around the scent:
01:14 the place, the people, if there were people,
01:16 the light.
01:19 A scent it is in the air.
01:21 You don’t see it, you don’t taste it.
01:24 So it is something very abstract.
01:37 I learned how to present a formula from a master perfumer.
01:42 Organizing the raw materials that compose the formula,
01:47 natural or synthetic, following their order of evaporation
01:51 and trying to organize them by family,
01:53 meaning the aldehydic notes which light up quickly,
01:59 the fruity notes, the linalool notes
02:02 like bergamot, lavender, etc.
02:06 Spicy notes, iris notes, jasmine notes,
02:10 the combination, etc.
02:14 Now I can’t read a formula unless it is organized like that
02:18 because I am able to essentially smell a formula by reading it.
02:26 Miss Dior has this particularity
02:29 that it was the first perfume from Monsieur Dior
02:33 which he created at the same time as he created his couture house.
02:37 He considered perfumes with as much importance,
02:41 as much love and as much passion as his couture house.
02:44 And he considered that perfume was a way to dress,
02:48 like the final touch.
02:52 Miss Dior has become a classic.
02:55 It is a reference point for different olfactory families.
02:59 Miss Dior is a green chypre,
03:01 chypre being characterized by a precise accord
03:05 that involves notably bergamot, rose, jasmine
03:09 and patchouli, which was one of the key elements,
03:13 and oak moss.
03:15 When you mix them, they create an accord and give
03:18 what we call a chypre effect.
03:32 My first composition was what you call a fragrance of a thousand flowers.
03:35 A thousand flowers is when there are trials which fail,
03:37 but you don’t toss them out.
03:39 You put them in the same vat and mix everything
03:44 and then once the vat is full, you sell it on certain markets.
03:49 Except unfortunately people liked it, and I had to remake the same thing.
03:53 So you can imagine the complexity of the thing.
03:57 It was very instructive because you’re all alone.
04:01 We had the product, the blotters,
04:03 and we managed.
04:11 I used to come back from a night out, on a motorbike,
04:14 in the early morning when the jasmine was exploding.
04:20 It is pure emotion. We walked down paths
04:23 crushing oregano and thyme.
04:25 You accumulate all of that, you register it.
04:31 Anyway that was my youth, that was Grasse.
04:35 That is why I had to do something for Grasse and for my town
04:39 and the products from Grasse, because they deserve it.
04:45 If a woman were to be represented by one flower,
04:48 I think the rose is the most fitting.
04:51 It is the most universal flower. That is why it is used a lot in perfume.
04:55 Everyone knows the smell of a rose.
04:58 Everyone, in every country, in every culture.
05:01 It is basically the only flower
05:04 that is automatically positive.
05:08 So I believe more in the smell of a loved one
05:10 than the smell of love with a big L.
05:14 The scent of a loved one, yes. Whatever it may be, yes.
05:17 When you love someone, there are no bad scents.
05:20 We are mammals, so scent is part
05:25 of our bonds, part of us, recognition and everything.
05:31 And the scent of the heart is never forgotten.
05:34 Never, ever, ever.
05:40 For 10 years François Demachy has been fostering partnerships between DIOR and producers of fragrant flowers in the Grasse region, perpetuating the unique connection of Christian Dior with the South of France. - Dior pub spot 2020
Aussi vous pouvez voir:Notes dans Dior Made With Love – Episode #1 François Demachy, DIOR Perfumer-creator
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