Date de Sortie: 2019-11-28
video pub Christian Dior Episode 1: Sarah Waiswa - Feminine, plural 2019 • When past meets present. Discover Sarah Waiswa’s portrait: the Kenyan photographer conjures memories of her childhood to lend her voice to Maria Grazia Chiuri’s creations for the Dior Cruise 2020 collection.

00:03 When Dior contacted me, it was almost unreal.
00:06 I had to read the email about ten times,
00:08 because I was like is this for real.
00:10 So, it took me a while — I was overwhelmed. But, I was also very humbled.
00:14 When the conversations actually began,
00:15 I was like: “okay, this may be actually happening.”
00:18 So, it’s exciting,
00:19 Dior is a huge fashion brand, even in Africa.
00:22 To have an opportunity to collaborate is amazing for me.
00:26 When I look at the Kitenge fabric,
00:29 it’s kind of a sense of nostalgia for me
00:31 because I associate it with my family, my aunties, with my mother.
00:37 Immediately I thought about
00:39 how Kitenge is now even being worn
00:41 by young people in the present as well.
00:44 And, I thought it would be a good way to mix the old and the new,
00:48 and to explore this idea of this new African identity.
00:53 When you look at this photography, especially photography in Africa,
00:56 a lot of our references come from that studio style photography
00:59 and that’s kind of how photography really started.
01:01 So, bringing that nostalgia
01:04 with that black and white studio photography,
01:06 influenced by people like Malick Sidibe.
01:09 So that really was the inspiration,
01:11 just to combine all the new and to bring it alive in that way.
01:18 I love the clothes, I love the fresh cuts,
01:21 and I love Kitenge in that way — that’s in suits and pant suits.
01:25 It’s unbelievable — I love it. I really think it’s an amazing collection.
01:29 I’m not a fashion photographer but I love fashion
01:31 and I love the idea of expression through fashion.
01:34 And so, for me, this collaboration is a way to blend different cultures,
01:38 and to blend even different talents.
01:40 So, this is the perfect collaboration because it allows every sphere
01:45 to come alive together.
01:46 And so it's perfect for me.
01:49 I think African beauty is diverse.
01:51 So, for me, I wanted to tell an African story.
01:55 Even though, I understand that the Collection and Dior
01:57 caters to all women of all places.
02:00 But I really wanted to tell my story
02:02 with different types of African beauty,
02:04 and I think that came across in the models that I selected.
02:09 I definitely felt that I was able to express myself
02:12 Dior sent me the line
02:14 and I was able to pick and choose things
02:16 that were interesting to me, visually,
02:19 and then I was able to execute my idea
02:22 and plan it with so much support. So, it’s been fantastic really.
02:26 It also helps to have such a great team.
02:28 Everybody was really quick to come in and help,
02:31 move and shift things, so that we could get the idea going.
02:34 The models were great. But I really had a clear picture of what I wanted,
02:38 and it was a matter with just working with the team
02:40 to put it together. - Dior pub spot 2019

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