The commercial highlights the ford f-series' capabilities as a truck for family use
After World War II, Ford began developing the next generation of consumer trucks. (These trucks will later be known as the Bonus Built F-Series trucks.) Ranging in size and performance from the half-ton F-1 pickup to the cab-engine F-8, it marks the beginning of Ford's comprehensive truck-deployment strategy. Whether you're hauling heavy loads, off-roading or navigating busy city streets, Ford Pickup Trucks can do the job. With extensive customization options, powerful performance and durable Built Ford Tough® features, the Ford F-150®, Maverick™ and Rangers are ready to take you wherever you want to go.
The commercial concludes with the family purchasing a new ford f-series truck
In response to changing pickup buyer demographics in the 1980s and 1990s, as part of the F-Series redesign for the 1997 model year, the 1997 Ford F-150 was introduced as the first of two distinct lines of F-Series. The F-150 still functions as a full-size pickup, but with car-like aerodynamics and comfort features for added appeal to consumers. To appeal to commercial and fleet buyers and owners of trailers, the F-250 and F-350 were designed as a single, dedicated heavy-duty truck platform (rather than using one chassis for all trucks). By extending the scope of the model to two separate but related platforms, the inevitable compromises that come with providing a variety of load capacities are avoided. The fourth-generation Ford F-250 ushers in the first all-new truck in the Super Duty series since its debut in 1998. All models now feature 95 percent high-strength steel frames and aluminum bodies—the same material specifications as the F-250 150. The lighter body and frame help reduce the F-250's overall weight by up to 750 pounds.
The commercial features a family driving their ford f-series truck and discussing its trusted history
Ford engineers drive a Super Duty truck during the U.S. Thanksgiving Day parade in Detroit and notice onlookers' comments on new design features. Engineer Peter Bejin said the biggest concern that day was the steps that allow people to access the back of the truck without lowering the tailgate. Marick Masters, an economics professor at Wayne State University, said Ford has a strong interest in keeping Super Duty attractive, not just catering to those who want a car with a traditional internal combustion engine that can carry huge loads. Customers who weigh pickup trucks.
- advertisement spot 2023