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Video courtesy of Ispot
Release Date: 2026-01-27
This extended Super Bowl ad builds anticipation by combining celebrity storytelling with a classic soundtrack. The campaign emphasizes Fanatics Sportsbook’s role in enhancing the game day experience, while using Kendall’s character to embody confidence and playful risk‑taking.
| Element | Detail | |
|---|---|---|
| Title | Fanatics Sportsbook – Super Bowl 2026 Extended | Bet on Kendall |
| Platform | iSpot.tv (official ad archive) | |
| Duration | ~60–90 seconds (extended cut) | |
| Category | Sports Betting / Super Bowl Advertising / Celebrity Campaign | |
| SEO Keywords | Fanatics Sportsbook Super Bowl 2026, Bet on Kendall ad, Harry Belafonte Fanatics |
Fanatics Sportsbook’s “Bet on Kendall” extended Super Bowl 2026 ad is a celebrity‑powered, music‑driven campaign that blends humor, nostalgia, and cultural relevance. By pairing Kendall’s character with Harry Belafonte’s soundtrack, Fanatics positions itself as a fun, mainstream betting brand woven into the excitement of the Big Game.
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