Express Commercial x LadyGang: Behind the Design spot commercial 2024

VIDEO Express x LadyGang: Behind the Design TV commercial 2020 • Get a behind-the-scenes look at the exclusive Express x LadyGang collection with members Keltie Knight, Jac Vanek and Becca Tobin. From the sketches and inspiration to the fabrics and fittings—here’s how it all came together. 00:00 [Music] 00:04 I'm Kelsey I'm Jack and we're the lady 00:08 game so the lady game community is 00:12 everything to us without the leading 00:14 game community we would be three lady 00:16 losers we expanded to a worldwide 00:18 phenomenon of women helping each other 00:20 and laughing with each other and crying 00:22 with each other and just being there for 00:24 each other I think we all three have 00:29 very distinct styles and we're always 00:31 looking for certain pieces that we can 00:33 never find anywhere the design process 00:35 was so fun we sat down and I was like 00:38 Jack how many crop tops do you need 00:40 Amelia and they were like how many suits 00:42 do you need Beca the highest neck 00:45 possible like we've really made clothes 00:47 that we haven't seen other places so 00:50 basically it was as if we went and 00:52 designed our own personal dream closet 00:54 I would love this collection to stand 00:58 for confidence low maintenance but still 01:01 stylish yeah and I think it should stand 01:03 for versatility too because we have 01:05 different pieces that are a buck apiece 01:06 a jack piece of Kelty piece but you can 01:09 mix and match them for different vibes 01:11 for different times of day for different 01:13 occasions so it's cool because you can 01:15 make a lot of different looks out of the 01:16 same pieces one of the hardest things 01:18 for me was finding clothes that are 01:19 bright and fun and simple to wear to 01:21 work and so whether you're working from 01:23 home or you're heading back to the 01:24 office these are the perfect pieces that 01:27 keep you comfortable and stylish all day 01:28 long 01:30 [Music] 01:31 we're so excited to see the lady gang 01:33 ladies wearing these pieces styling 01:35 these pieces personalizing these pieces 01:37 because it's a little piece of a lady 01:39 gang wherever they go 01:41 [Music]- advertisement spot 2020